Growth Marketing Specialist

6 months ago

Sheffield, United Kingdom RWS Group Full time

Job Purpose:
To identify marketing channels, digital solutions, and innovative initiatives that will efficiently acquire new customers for SCS, retain existing clients and increase long-term revenue from both.

**About**
**The Strategic Content Solutions Group (SCS)**

Strategic Content Solutions, part of RWS’s Language Services division, works closely with major accounts and clients of all sizes who are going global with specialized localization services. These services cover the entire localization spectrum, from translating content, media, and audio to creating engaging eLearning programs and transcreating highly impactful marketing campaigns. The SCS works closely with RWS’s Language eXperience Delivery (LXD) platform, which includes 2,000 in-house linguists, and a network of more than 29,000 translators, who use RWS’s proprietary machine translation, AI, and translation productivity tools, to deliver a 24/7 service to clients.

Job Overview:
**Key Responsibilities**
- Growth strategy: Develop and execute the growth marketing strategy to generate leads, optimize conversion rates and maximize all growth opportunities for SCS at each stage of the funnel
- Data analysis: Analyze and interpret campaign data to understand the impact of marketing efforts
- CRM strategy: Lead eCRM strategy for SCS, including lead nurture, lifecycle communication and segmentation campaigns
- Marketing innovation: Experiment with and trial new channels to continually evaluate additional opportunities for growth

**Skills & Experience**
- Demonstrable experience delivering significant demand and revenue growth through digital marketing
- Experience managing all digital marketing channels, running digital campaigns and using reports to make data-driven decisions
- Knowledge and experience of marketing tech stack including Salesforce and Hubspot
- Skilled in creating and executing marketing plans and using marketing management tools
- Knowledge and experience successfully utilizing all marketing channels as part of a holistic marketing plan
- Knowledge of localization and/or technology industry is a significant advantage
- Ability to anticipate trends and keep your finger on the pulse on digital marketing innovation
- Ability to plan and manage workload of self and others
- Positive, innovative, creative approach to marketing, open to change and always seeking new ideas, concepts and practices to enhance abilities and outputs

Life at RWS:
At RWS, we’re here for one purpose: unlocking global understanding.

As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible. Our unrivalled experience and deep understanding of language have been developed over more than 60 years. As we look to shape the future, our ambition is to create a world where understanding is universal for everyone.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you’ll love life at RWS. Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong.

We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.

**RWS Values**

Get the 3Ps right - Partner, Pioneer, Progress - and we´ll Deliver together as
**One RWS**.

For further information, please visit:
**RWS**

**RWS embraces DEI**
***and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics

**Recruitment Agencies**:RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited res

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