Marketing Specialist
5 days ago
We are seeking a skilled Marketing Specialist to join our team at Connect Fibre. As a key member of our marketing department, you will play a pivotal role in driving our customer marketing strategy.
Your primary responsibility will be to design and execute highly segmented omni-channel marketing activities, including Upsell, Engagement, and Recontracting.
You will work closely with our Customer Marketing Retention manager to support our customer marketing strategy and ensure alignment with business objectives.
Key Responsibilities:
- Design and execute omni-channel campaigns end to end.
- Create and manage audience segmentation for accurate targeting and personalised communication.
- Support new product launches across the business.
- Brief visually appealing content and templates to our in-house design team and external agencies.
- Optimise campaigns through A/B testing and identify opportunities for growth.
- Drive customer adoption by supporting consumer marketing activities.
- Analyse and report on the competitive landscape and industry.
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