Digital Marketing Specialist

1 day ago


Sheffield, Sheffield, United Kingdom The SEO Works Full time
About The Role

The SEO Works are seeking a skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for auditing, setting up, managing and optimising our clients' PPC / Paid Social campaigns. Your primary goal will be to deliver optimisation based on a variety of KPIs and ensure PPC accounts achieve appropriate ROI results and meet key business objectives.

Key Responsibilities
  • Day to day management of PPC / Paid Social campaigns;
  • Delivering optimisation based on a variety of KPIs and ensuring PPC accounts achieve appropriate ROI results and meet key business objectives;
  • Able to independently manage workloads within agreed time frames, run optimisation plans to maximise service levels and client retention;
  • Developing, implementing and optimising highly innovative paid search tests to improve channel performance;
  • Staying up to date with industry trends, competitor activity and latest paid search innovations and demonstrating how these can be incorporated into the PPC / Paid Social strategy;
  • Collecting and interpreting performance data and competitor reviews. Providing actionable recommendations to senior management;
  • Client management including regular and comprehensive KPI reporting, phone calls, meetings and video conferencing;
  • Independently organising, delivering and presenting client meetings;
  • Maintaining the company's high client retention rate by developing and fostering long lasting client relationships, often at senior levels within the client's business;
  • The ability to build a great understanding of the client's products and business proposition;
  • Commercial awareness.

Essential Skills
  • Strong hands-on PPC and Paid Social experience;
  • Experienced with Google AdWords Search Network & Google Analytics;
  • Exceptional attention to detail & performance-driven;
  • Good written, analytical & verbal communication skills;
  • Proactive team player able to work individually and as part of a team;
  • Ability to work on multiple tasks and ability to meet deadlines.

Desirable Skills
  • Agency working experience;
  • Client-facing experience;
  • Shopping and display network experience.


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