Influencer Outreach Executive
2 months ago
**Influencer Outreach Executive**
**Salary: £24,000 to £27,000**
**Location: Stoke-on-Trent**
**Role**:
You will lead, develop and execute our influencer strategy and manage our influencer activity and campaigns with the aim of increasing brand strength, engagements, and conversions in both the UK & internationally.
**Responsibilities**:
- Work closely with the Head of Marketing to refine and implement the Ambassador Programme/Strategy.
- Cultivate and maintain strong relationships with key ambassadors and VIP’s to secure long term partnerships and advocacy for the brand.
- Lead on “Face Of” partnerships/Ambassador x Product collaborations.
- Strategically engage with VIP influencers to drive brand loyalty and amplify brand presence across various channels.
- Lead the development & execution of creative marketing briefs tailored to specific creator campaigns aimed at maximizing conversion rates and brand engagement.
- Collaborate closely with the marketing team to ensure alignment with overall brand messaging and objectives.
- Ideate and co-create engaging content with ambassadors & educators that resonate with our target audience and effectively communicate our brand story.
- Provide guidance and support to influencers to ensure content meets brand guidelines and objectives.
- Develop and implement programs targeting nano influencers to tap into & amplify brand reach at a grassroots level.
- Identify and onboard emerging talent with high engagement and potential for long -term collaboration
- Lead the development and execution of US creator partnership programme tailored to the unique market dynamics in the US.
- Stay updated on industry trends and competitor activities to continuously refine and optimize strategies.
- Manage and oversee the gifting program, ensuring strategic allocation of products to influencers aligned with campaign objectives
**Job Types**: Full-time, Permanent
Pay: Up to £27,000.00 per year
**Benefits**:
- Company events
- Company pension
Schedule:
- 8 hour shift
- Monday to Friday
**Experience**:
- Influencer Marketing: 2 years (preferred)
Work Location: In person
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