Social Media Marketing Executive

5 months ago

StokeonTrent, United Kingdom RKW Ltd Full time

**Job Description
- Social Media Marketing Exec**

**Job Title**: Social Media Marketing Exec
**Positions**: Full Time
**Department**:Marketing
**Reports to**: Marketing Manager
**Location**: Hybrid / Sutton House - Fenton

We have a fantastic career opportunity to join our Marketing Team at RKW, Europe’s leading distributor and manufacturer of small domestic appliances and housewares products, working as part of the company’s brand marketing team. Part of the Sutton Venture Group, RKW was established in 1989 and has grown from strength to strength.
- **Responsibilities and Duties**_

**Content creation (50% of time)**:

- Create engaging content for New Product introductions and Seasonal events
- Use visual identity documents to produce campaign artwork for use on all marccoms channels.
- Work closely with the inhouse creative team to produce video and image content designed to achieve specific marketing objectives
- Use trend and community insights to curate content for maximum effect on all social media channels.

**Social Media (35% of time)**
- Execute the monthly organic social media calendar programme across target platforms such as Instagram, TikTok, Facebook and Youtube. Working 1 month in advance.
- Utilise the social media management software to manage social media activity
- Manage paid social media activity to outreach based kpis in line with campaign targets

**Planning (5% of time)**
- Contribute to the creation of the monthly Social Media and Influencer calendars
- Manage the social media video creation calendar with the in-house videographer
- Contribute to creative ideas and themes for marcomms activities

**Admin (5% of time)**
- Maintain a library of social content

**Reporting (5% of time)**
- Report on trends and target competitor activity
- Monthly report on social media activity performance to agreed KPIs

**General Duties**
- Research key competitors marketing activity
- Collaborate with the in-house Design Studio for the creation of company’s marketing content
- Collaborate with the in-house Web Marketing team
- Collaborate with the Product Marketing Team delivering marcomms activities consistent with product priorities and NPI roadmaps
- Manage external marketing agencies and departmental preferred martech
- Focus on ROI, measuring and maximising return for all marcomms activities
- **Experience and Skills**_
- Working in a junior marketing role for minimum of 1 year
- Experience of working with social media management tools and scheduling tools
- Experience of working with creative agencies and ideally videographers
- Detailed understanding of digital marketing channels specifically managing social media platforms
- **Company Benefits**_
- 33 days' annual leave
- Free parking on all sites
- Complimentary drinks
- Canteen facilities which include vending machines supplying hot beverages
- Mobile Sandwich Van
- Staff discount on all our products
- Employee Assistance Program
- Refer a Friend Scheme
- Training and development
- Eye care allowance
- Exclusive discounts on cinema, holidays, days out, eating out and much more
- Long service incentives and rewards
- Annual bonus scheme

Come and join us to celebrate 30 years of business

**Job Types**: Full-time, Permanent

**Salary**: £26,000.00 per year

**Benefits**:

- Employee discount
- Free parking
- On-site parking

Schedule:

- Day shift
- Monday to Friday

Application question(s):

- What are your salary expectations?

Work Location: In person

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