Head of Product Marketing

1 week ago

Bournemouth, United Kingdom Nourish Care Full time

**Our Purpose**

As a current market leader, Nourish Care provides a digital solution to the health and social care sector which enhances the process of recording, analysing, and sharing of information.

We are in the midst of one of the most exciting times in our history and while we are the current market leader in the sector, we will not become complacent. We are dedicated to our purpose of a better life for everyone. We continue to revolutionise the care sector and our incredible employees are what make this possible.

**About the Job**

As Head of Product Marketing, you will play a pivotal role in shaping the market presence and success of Nourish and our product. You will be responsible for developing and executing comprehensive product marketing strategies and working cross-functionally to influence and deliver impact across the product lifecycle. This role requires a strategic thinker with either a deep understanding or ability to understand the care industry and a proven track record of successful product marketing.

**The role and your responsibilities**:

- Influence product roadmap by earning the trust of product owners and business leads to reflect unmet user needs and solve critical pain-points.
- Be the champion for the customer, using research, internal data, and competitive intelligence to identify needs and then translate product features into clear benefits.
- Build GTM plans & oversee product launches. Lead and motivate cross-functional teams who can drive innovative ideas that can scale.
- Deliver undeniable business impact and breed a high standard of strategic, creative, and executional excellence.
- Utilise insights to guide product roadmap decisions and refine marketing plans to stay ahead in a rapidly evolving market sector.
- Work with internal teams, external partners, and marketing teams to plan, execute and measure marketing.
- Masterfully communicate up/down/across the organisation to ensure transparency, alignment, and advocacy of marketing strategies and plans.
- Spearhead the product marketing strategy, in alignment with the broader marketing and business goals. Collaborate with cross-functional teams to ensure the effective introduction and positioning of new product developments.
- Craft and enhance persuasive value propositions, product positioning, and messaging for our entire product and solution portfolio.
- Build and maintain an extensive product marketing library, encompassing sales decks, pitch narratives, one-sheets, battle cards, and specific talking points tailored to essential personas.
- Aid new product development from pre-ideation stage; through market testing, comparison, and whitespace analysis, presenting market gaps and innovation opportunities to the wider business and working with product squads to initiate product builds.
- Work closely with the wider marketing team and product teams to launch, grow and differentiate them successfully.
- Be our voice in the market at partner events, on social media, on panels, and to our end-users.
- Develop product-based tutorials, demonstrations, videos, “how to” guides.
- Work with wider marketing team to leverage various marketing channels, such as digital marketing, events, webinars, and content marketing, to reach and engage the target audience.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives and make data-driven

recommendations for continuous improvement.

**Essential Requirements**:
1. Marketing experience within the technology / SaaS space and substantial knowledge in product marketing.
2. Ability to demonstrate a strong working knowledge of content marketing.
3. Experience successfully taking technically complex products to market, with success in positioning and launching products, driving awareness and adoption.
4. Ability to demonstrate a strong working knowledge of product marketing’s full lifecycle: research, ideation, positioning, messaging, promotion, and measurement.
5. You blend creativity with a hunger for data and experimentation. You make creative decisions based on user research, testing, and data analysis.
6. Excellent written and verbal communication skills.
7. Agility and a strong bias towards action. You are comfortable rolling up your sleeves to produce product marketing components as well as big-picture strategic planning.
8. Experience with market research analysis would also be a bonus.

Nourish Benefits:
25 Days paid leave + Public holidays
Private Medical Insurance
Group Life Assurance
Dental & Optical Cover
Enhanced Maternity leave
Pension Contribution
Employee Assistance Programme
Birthday Day off

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