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Head of Marketing
1 week ago
Head of Marketing
New Product Development
Bournemouth (hybrid role)
Up to £70k
Our client is a well known gardening gifts and tools company established for over 200 years.
As part of their growth and expansion, they are working with us here at Better People Ltd to source an experienced Marketing professional to join them in this new Head of Marketing role, where all round marketing experience is required but above all experienceof sourcing new products, working on New Product Development and using your creativity and experience to add to this range of luxury consumer products.
- development and implementation of Marketing strategy and annual Brand/Product plans
- NPD
- Brand development/communication and driving awareness
- Bringing new products to their retail customers
With a key focus of this role being in development and hands on delivery of all new products and achieving budgeted NPD KPI's, we are looking for someone with background and experience in sourcing new products and bringing them to market, ideally withinFMCG corporate background.
This person will be creative and innovative, able to source new products, see what fits the brand and see how to implement them into the sales pipeline.
- Track record of successful Brand and Product Management
- Strategic NPD planning and delivery
- NPD Ideas concepts generation process and techniques
- Experience in Trade Marketing Strategy and annual Brand Planning and implementation
- Good leadership skills and experience managing a team.
- Good budgetary control skills with great commercial acumen.
- Will be a creative thinker with high energy and a proactive outlook.
This is a great role for someone who wants to really be a part in the growth of this quality consumer brand.
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