Head of Cloud Marketing

5 months ago

Bournemouth, United Kingdom Cudo Ventures Full time

**About Us**:
At Cudo, we're not just building another technology product - we're building a sustainable future for our planet. As a leader in the rapidly growing cloud computing industry, we're on a mission to reduce the carbon footprint of the cloud and empower organizations of all sizes to access and trade computing resources globally. We're creating a fairer, more transparent marketplace for computing resources that benefits everyone and we are extending this technology into the blockchain industry. As our Head of Cloud Marketing, you'll play a crucial role in bringing this vision to life and communicating our message to the world. If you're passionate about tech for good, and want to be part of a team that's making a real difference in the world, then we want to hear from you to join our growing team

**The Role**:
As the Head of Cloud Marketing, you will be responsible for developing and executing marketing strategies to drive awareness and adoption of our products and services. You will work closely with cross-functional teams, including product, sales, and engineering, to ensure alignment on marketing initiatives and messaging.

**What you’ll get to do**:

- Develop and execute marketing strategies to increase brand awareness, drive demand, generate leads and increase advocacy.
- Develop and maintain buyer personas, messaging, and value propositions for our products and services, adjusting according to industry changes and product-market fit
- Collaborate with the product team to ensure messaging and positioning is aligned with product capabilities and benefits
- Measure and report on the effectiveness of marketing campaigns and adjust strategies accordingly
- Work with sales teams to develop sales enablement materials and ensure they are up to date and relevant
- Manage relationships with external vendors, agencies, and partners to execute marketing programs Keep up to date with industry trends, the latest technology and competitive landscape to ensure our marketing approach is innovative and effective

**What you’ll bring with you**:

- 3+ years of marketing experience in the technology industry, with experience marketing infrastructure-as-a-service (IaaS) or adjacent cloud computing products.
- Demonstrable experience developing and executing successful go-to-market strategies, and creating integrated marketing campaigns.
- Strong understanding of cloud computing and related technologies, and experience working with technical buyer audiences.
- Proven experience in developing and executing marketing strategies across multiple channels by delivering marketing ROI and driving customer acquisition.
- Strong understanding of marketing automation tools and how to use them to generate leads, optimize campaigns, drive retention and increase upsell opportunities.
- Experience with content marketing and persuasive copywriting to create effective messaging and value propositions
- Experience managing relationships with internal teams, agencies, strategic partners and vendors.
- Excellent communication skills, including the ability to create compelling content and present to internal and external audiences.
- Strong analytical skills and the ability to use data to drive decision-making

**Preferred qualifications**:

- Experience in the cloud computing industry or other technology-related field
- Experience managing a team of internal and agency marketers
- Knowledge of SEO and SEM best practices
- Bachelor's degree in Marketing, Business, or related field.

**Knowledge**:

- Understanding of cloud computing and related technologies
- Ideally familiarity with blockchain and distributed computing
- Knowledge of the competitive landscape in the cloud and infrastructure market
- Understanding of developer and enterprise customer needs / buying processes
- Awareness of current industry trends and developments

**What we offer**:

- Share options and CUDOS token options.
- Unlimited holiday policy - we don’t believe in limiting how much time you need to rest away from work.
- 100% remote working.
- Fantastic opportunities to develop - we have a habit of promoting in house.
- A great team with a passion for working collaboratively.

**You need to be located within the UTC+/-3 time zone to be considered and you must have the legal right to work in your location.**

We are not looking to use agencies at this time.

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