Marketing Co-ordinator

7 months ago

Glasgow, United Kingdom Macs Adventure Full time

**Marketing Co-Ordinator**

**_ £23,500_**

**_ Glasgow_**

We’re recruiting for a Marketing Co-Ordinator within our global Marketing team. It’s a great opportunity to learn and develop your skills in full mix marketing in a hands-on role, with excellent opportunities to progress within the team and business.

The Marketing Co-Ordinator will provide crucial support to the global marketing team and contribute to the implementation of the marketing plan across brand and digital functions within a growing and performance-driven team.

**About Macs Adventure**

We’re an adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

Welcoming over 30,000 customers on over 500 walking and cycling trips to destinations around the world, we employ over 100 people across the UK, US and Germany who share our purpose to **lead, advocate & enable self-guided, active travel as a positive force for people and planet.**

**Our Culture**

We’re an adventurous business with an ambitious vision. Our aim is to triple the size of the business by 2026. We want to do this the right way and have set ourselves another important goal of achieving BCorp status within 2 years.

Our culture reflects these ambitions. We’re a fast-paced organisation and we like to have fun along the way. We’re looking for people who can grow with Macs and join us on our journey. It’s not the easy route, we’re looking for people who enjoy challenges, love learning and want to make an impact and relate to our core values;
- **Love the journey**: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travellers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem
- **Take a different path**: We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?
- **Tread thoughtfully**: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.
- **Go the extra mile**: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability - it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.

**What you’ll do**;**
- Coordinating internal communications across the team and business.
- Inbound comms management to handle incoming team communications and action, escalate, or file.
- Merchandise support, for example, ordering and managing stock.
- Event support, such as booking flights and hotels.
- Support the PR team with admin requests and product information, often to strict deadlines.
- Liaising with brand partners to organise campaigns or events.
- Asset management, including harvesting and managing owned, bought, and staff or customer UGC content within a digital asset management platform.
- Working closely internally and with partners to help collate information and assets for all channels.
- Updating the content calendar based on insights from the team, the business, and the wider industry marketplace. Communicating updates and content priorities across the team, and contributing support to help implement campaigns across all channels globally (US, UK, Germany).
- Ensuring the global team are informed of activity across the channels and across the team and business.
- Helping the team to achieve strategic goals but contributing support including reporting on the purpose driven content % measure.
- Using the team’s project management platform to co-ordinate campaign tasks and action allocated tasks.
- Carrying out market research and compiling relevant reports.
- Keeping websites up to date and engaging via our Content Management System (CMS).
- Uploading new campaigns or seasonal content.
- Uploading blog content.
- Ensuring best practices are maintained for website performance.
- Ensuring all content published adheres to brand guidelines.
- Prioritising and actioning incoming edit or admin requests.
- Adding or removing content or tours.
- Escalating any fixes to the technology team.
- Learning how to use reporting tools to produce reports on regular team KPIs and campaign performance, packaging data to be leveraged across the team and business.
- Making sure the team (and wider company when appropriate) are updated with relevant news for example

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