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Marketing Campaigns Manager

4 months ago

East Grinstead, United Kingdom International Logistics Group Full time

**Marketing Campaigns Manager**
East Grinstead, West Sussex
Up to £45,000, depending on experience
ILG is an ambitious company that has grown rapidly to become one of the UK’s leading fulfilment providers. Reckon you can help us improve?
This is a chance to play a key role in our growth strategy. Bring your experience and inspiration to an award-winning business that is built around its people.
**What you can expect from us**:
We have become specialists in outsourced order fulfilment and delivery services to retailers and consumers at home. In 2018 ILG became part of Yusen Logistics and demand for our services is at an all-time high, resulting in significant investment in our ambitiousstrategy.
To drive ILG’s strategy of rapid future growth in the UK and continental Europe, we have put in place an ambitious marketing plan and will be expanding our marketing team by recruiting a Marketing Campaigns Manager.
The new role will support the marketing team with ILG’s marketing activities, with a primary focus: to manage marketing campaigns to audiences in the UK and other European countries.
**What we expect from you**:

- Support the Marketing Team to implement the marketing strategy in line with ILG’s vision and strategy
- Create integrated marketing campaigns based on target market segments to gain new customers
- Own the planning and scheduling of campaign activity
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Review (and adapt) activity to ensure it is meeting objectives
- Liaise with the Content Manager to ensure relevant content is being produced for use in campaigns
- Oversee the adaptation of content to be solution-focused for specific audiences e.g. industry sectors, job titles, regions
Campaign activity could include:

- Personalised direct mailers
- Personalised landing pages
- Invites to ILG and partner events
- Nurturing leads through the marketing funnel
- Regularly monitor and report on campaign performance and results
- Manage campaign budgets
- Co-ordinate with ILG Sales team to ensure seamless co-operation between sales and marketing across new business targeting and pipeline
- Ensure that all marketing campaigns conform to ILG brand guidelines and reflect our company values
**You will be able to demonstrate**:

- At least 8 years’ relevant work experience in marketing (agency or client side)
- Experience of running multichannel lead generation campaigns
- An understanding of B2B marketing and of the 'Account Based Marketing’ approach
- Highly organised project manager (ability to manage multiple projects simultaneously) with excellent time management skills
- Strong attention to detail
- Good at financial management and implementing tight budgetary control
- Able to write well and demonstrate strong literacy skills
- A confident communicator and team player, able to quickly develop working relationships with a wide range of people
- IT skills, including Word, Excel, PowerPoint and the ability to quickly pick up new software packages, as required
- Ability to use WordPress and HubSpot - although training can be provided
- Good understanding of the lead generation and sales process
- Experience of liaising with external providers e.g. creative and digital marketing agencies, copywriters, printers
Other organisations may call this role Digital Marketing Manager, PR Manager, Brand Manager, Senior Marketing Executive, Marketing Communications Manager, Marcomms Manager, Communications and Marketing Manager, Media and Campaigns Manager, or Digital CampaignsManager.