Marketing Campaigns Manager
1 day ago
We are seeking a highly skilled Marketing Campaigns Manager to drive our strategy of rapid growth into markets in mainland Europe, starting with Germany. As a key member of our team, you will be responsible for spearheading ILG's lead generation and growing sales revenues from the German marketplace.
Key Responsibilities- Implement ILG's marketing strategy to win new business in Germany, aligning with our global vision and strategy
- Manage the translation and development of the new German language WordPress website, working with translation and web agencies
- Create integrated marketing campaigns targeting specific market segments to build brand awareness and generate new leads
- Review and adapt activity to ensure it meets objectives, collaborating with our in-house Content Executive and Social Media Executive
- Liaise with our Sales Team to ensure seamless cooperation between sales and marketing for new business targeting and pipeline
- Support the planning and execution of live or online events, as required
- Proficient German speaker, based in the UK, with the ability to travel in the EU
- At least 5 years' relevant work experience in marketing, preferably in an agency or client-side role
- Experience of running multichannel B2B lead generation campaigns, with a focus on HubSpot marketing hub and WordPress
- Highly organized project manager with the ability to manage multiple projects simultaneously
- Strong attention to detail, good financial management, and budgetary control
- Able to write well and demonstrate strong literacy skills in English and German
- A confident communicator and team player, able to develop working relationships with a wide range of people
- Good understanding of the lead generation and sales process, with experience of marketing to a German B2B audience
- Experience of marketing in the fulfilment and delivery sector, with other European language skills a plus
- Following a successful probation period, opportunity for hybrid working up to 50/50 remote/office working
- Pension, Life Assurance, Healthshield Cash Plan, and Discount Perks
- 22 days holiday (plus Bank Holidays), increasing to 25 days after 2 complete holiday years, with the option to buy/sell holiday (pro rata for part-time)
- Birthday leave, free on-site parking, and electric car charging at certain locations
- Range of employee awards and an employee assistance programme to promote mental health wellbeing
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