Customer Marketing Manager
2 weeks ago
My client a large retail company have an excellent opening for a marketing Campaign Manager initially for 8 months but may well be extended - this role will require 2 days a week on site in Northampton.
The role is ideally looking to pay £125 - £137 per day through PAYE plus Holiday pay (So looking around perm equivalent of £32,000 - £35,000)
The role of the Marketing Manager is to develop and deliver inspiring and innovative brand campaigns to drive brand awareness, consideration, conversion and advocacy through multiple brand touchpoints.
**Job Purpose**
The role holder will be required to analyse and segment market information to develop and deliver marketing campaigns that drive acquisition and retention. Taking full ownership of an annual DM marketing plan to achieve revenue and net customer numbers.Supported by the Senior UK CRM & Marketing Manager, the role holder will be responsible for the delivery of the strategy for their business area, playing a direct role in increasing our market share and revenue, developing brand awareness and promoting ourproducts into the education markets.
**Main Responsibilities**
- Understand and monitor data to proactively manage business targets
- customer acquisition, retention, attrition, revenue growth through omni-channel campaigns.
- Input into the development of brand strategy through analytics and respond to market changes.
- Support on online strategy to become a digital 1st business and drive online sales.
- Manage and deliver the annual DM plan within budget and prescribes timelines.
- Oversee the strategy for divisional campaigns and shape/ manage specific partnerships.
- Market research for division to support on strategy and new opportunities for events and initiatives.
- Briefing and developing the creative with agencies and in house creative teams
- Analyse results of campaigns to steer future activity and strategy.
- Manage and monitor budget to ensure all activity is within planned spend.
- Work cross-functionally to gain stakeholder support and buy in.
- Events and conference planning
- Budget management
Knowledge, Skills, and Experience
- A full Driving License
- Educated to A level or equivalent including English and Maths
- CIM qualified
- Use of Microsoft Office Products
- Extensive experience of developing, maintaining, and delivering on marketing strategies to meet the company objectives
- Marketing experience with a related company and Industry
- Strong influencing skills
- Strong planning and organising skills
- Good negotiation skills
- Strong analytical capabilities
- Ability to work on their own initiative
- Excellent communication skills at all levels
- Able to multi-task and achieve deadlines and targets with excellence
- A strong understanding of customer and market dynamics and requirements.
- A proven ability to oversee all marketing and advertising activities
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