Digital Analytics Manager First Choice

1 day ago

Luton, United Kingdom TUI Full time

It's an exciting time for First Choice as the business looks ahead to a bright future with a bold new strategy. We are on the search for motivated, talented people with a curious outlook, energetic mind-set and can do attitude to join us and help bring thebrand to life for our colleagues,customers and collaborators.

The business sees analytics as a key source of competitive advantage and is significantly increasing its investment in this area. The successful applicant will be an integral part of this journey. TUI have been investing in developing a community of analystswho can lead the development of data driven solutions that will make a tangible difference to both our customer’s experience and our profitability.

The Digital Analytics Manager will lead delivery of best in class digital analytics across First Choice’s digital assets. This role will be accountable for the co-ordination of all analytical requirements to allow the business to make data driven decisions.The primary focus of the role will be on the First Choice, but will involve close collaboration with colleagues across TUI, aligning analytics tools, ensure best practise and consistent approach.

Team Management and development will be critical to success - driving the team to constantly evolve and adapt to meet the trading needs of the business, and this approach has to be achieved through continual training and development. The business sees analyticsas a key source of competitive advantage and is significantly increasing its investment in this area, the successful applicant will be a key part of this journey.


**ABOUT THE JOB**
- Trading analytics is widely regarded as the fastest paced area of digital analytics, where data and reporting must always be available to take key business decisions. In addition to ensuring data availability and reporting, the key emphasis in this areais driving trading understanding, there is a strong emphasis on leading with data to understand what actions we may take in response to performance.
- Planning and forecasting are a key part of the analytics responsibilities, for both web and digital marketing. This role has to ensure both short term forecasting and long-term planning are delivered to a level that we can accurately measure against, whilstbeing consistent with the strategic direction of the business.
- Working closely with the Commercial and Merchandising, you will ensure that data is at the heart of decision making in the sales and merchandising area. This covers many aspects, from delivering automated reporting on Digital sales to ensuring a clear dataled testing approach is used for optimising the performance of merchandising across the sites.
- You will also work with the merchandising team to implement personalisation across digital properties using Adobe Target. This would require detailed and technical understating of Personalisation concepts using Adobe Target, Privacy and consent.
- As part of this role you will lead and manage a team of analysts across the above disciplines. By working alongside colleagues across the group, you will input into the Group-wide Digital Analytics strategy and lead its implementation for First Choice.
- Digital Analytics is a constantly evolving discipline, you will innovate and evolve the strategy and lead its implementation which could include change in Toolset or Ways of Working. You will need to develop new and innovative analytical solutions to solvechallenging business problems, define a comprehensive measurement framework and drive corresponding reporting and analysis recommendations.
- In relation to strategy you will be responsible aligning the needs of First Choice with the overall strategy for digital analytics. In order to drive evolution, you will be required to maintain an awareness of technology solutions within the marketplace.Ensuring that First Choice maintains a product set appropriate to meet the evolving needs of the ecommerce and marketing environment and company strategy.

**ABOUT YOU**
- Senior leader of the team, ensuring digital analytics influence across the business by driving change and added value. Knowledge expert on Digital Analytics and Business MI - this role requires vast knowledge of all aspects of Digital Analytics and BusinessMI, including detailed knowledge of Adobe Analytics Premium, Decibel Insight and Business objects
- Excellent Team Management and Development - you will need to be very adept at managing and developing talent, managing underperformance where required, and constantly evolving the team
- Commercially focused analytics - A clear track record of delivering improvement and tangible change through data and analytics
- Experience of working in a fast-paced trading environment
- Knowledge of Marketing Channels, approaches, and optimisation opportunities

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