Area Business Development Manager

2 weeks ago

Oxford, United Kingdom Jonathan Lee Recruitment Full time

**Area Business Development Manager - Motorcycles - South UK**

Our client is the oldest motorcycle brand in continuous production, with real heritage in the UK and internationally. In supporting and further developing their position within the UK motorcycle sector, we are seeking a new South UK based Area Business DevelopmentManager who will be responsible for driving retail sales of motorcycles, non-motorcycles and finance, dealer profitability and customer satisfaction across the territory.

Reporting to the EMEA Sales and Dealer Development Manager, you will be responsible for identifying current and future opportunities and through leading by example, coach and work with the management and teams at dealers across the region, developing brand-ledinitiatives towards process excellence, growth, business improvement and reinforce success.

In addition, you will raise minimum standards of the franchise at dealer level to meet and exceed those set by the Manufacturer as well as support onboarding of new dealers and the existing network to achieve or exceed national market penetration of motorcycles,non-motorcycles and finance.

Key responsibilities will include:

- Develop each dealer in area in delivering sales objectives including:

- Motorcycles (model and mix)
- Genuine Motorcycle accessories
- Apparel
- Finance penetration

Assist dealers in identifying potential growth and creating action plans for improvement in area including:

- Excellence in customer experience
- Product visibility and reach
- Volume sales
- Dealer profitability
- Market penetration
- Standards, structure, process and infrastructure defined by the manufacturer

Ensure existence and development of dealers marketing plans covering aspects such as:

- Community
- Local events
- Rider's club
- Support of national events and product launches
- Websites and online presence
- Social media

Additionally:

- Manage relations between the manufacturer, distributor and its dealer network in area using proactive planning, dealer visits, virtual visits and effective remote management.
- Monitor and manage within area, dealer ordering and stock to support the achievement of relevant targets
- Manage communication between the manufacturer, distributor and dealer network within the area of issues affecting the dealer business
- Support the building and managing of the dealership network with a focus on quality of partners and through them delivering customer experience; expand the availability and visibility of the full range of products to increase brand penetration and reach
- Provide timely and accurate reports on all aspects of activity and performance
- Share best practice both within the area and nationally
- Manage and address the needs of the dealers within area

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.

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