Senior Analytics Implementation Specialist
4 days ago
**Senior Analytics Implementation Specialist**
**LUSH Global Digital Ltd**
**Remote UK**
**Salary: £55,000 - £65,000**
**Duration - 12 Months**
**Diversity matters**
We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.
We see you, we celebrate you, we want you
**Who we are**
You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, privately-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that responsible business can be a force for good. We fight cruel practices like animal testing, promote regeneration, and show that what’s inside counts - whether that’s an ingredient in a product or open source code.
**Intro to the role**
As a key member of the Digital team, you’ll play an important role in making sure we have the data we need to drive online acquisition. This is a new role and will be responsible for setting the direction and roadmap for digital analytics for LUSH.
**Responsibilities**
- Responsible for our tag management system (GTM), ensuring it is deployed and managed correctly
- Contribute to a range of projects and ongoing enhancements, as well as working with teams across Digital to ensure we can track our core KPIs
- Working with senior stakeholders to prioritise work and communicate changes
- Responsible for ensuring data is captured in line with our digital ethics and data governance requirements
- Keep up to date with industry trends and ensure best practice implementation methods
- Lead a training and development programme to ensure Digital Managers across the globe have the skills to access web analytics and interpret data correctly
- Provide ad hoc digital analytics insights to support our Digital strategy
- Lead the Digital team on analytics upgrades and improvements to platforms, such as GA4.
- Play a key role in joining the dots with other data-focused teams at LUSH using BigQuery
- Drive and implement partner data tools and their corresponding behavioural analytics
- Ad hoc implementation of new partner data tools
- Act as the SME and project owner for analytics projects, including analytics software evaluations
- Gather business requirements for data collection to provide implementation guidance to the technical team
- Ad hoc reporting on product / project / programme performance
**What experience you should have**:
- 5+ years experience of designing, implementing and publishing web analytics solutions for multi-country ecommerce businesses (preferably on Google Analytics)
- Expert level knowledge of configuring Google Analytics and Google 360 accounts, properties and website and implementing custom dimensions and metrics
- Experience of designing technical specifications to collect analytics data for ecommerce mobile apps
- Experience of managing and maintaining GDPR compliant deployments in tag manager
- Experience of implementing scripts for third-party marketing platforms such as Google Adwords via a tag manager (preferably Google Tag Manager)
- Experience of telling a story with web analytics data to key stakeholders, highlighting the need to know facts and insights
- Good knowledge of HTML and Javascript
- Strong interpersonal and influencing skills, with experience working across different levels of the organisation
- Experienced in working in Agile delivery teams
- E-commerce background
**What’s it like working for Lush**
People are at the heart of our business. We want you to enjoy and challenge yourself, build a career, and teach us what we don’t know, so we’ve created a culture where your job description is a starting point, not an end goal. Our working style is flexible, fluid, supportive, and authentic - if you’ve got the drive to push yourself and try different things, you will have our support.
If all this sounds like you please send us your CV and covering letter, detailing why you would be a perfect fit for the role along with your current salary and expectations.
**Employee perks**:
- 50% discount on Lush products and spa treatments
- Profit-based bonus
- Pension scheme
- Day off for weekday birthdays
- Holiday purchase scheme
- Cycle to work scheme
- Discounted rail and bus season tickets
- Employee assistance programme
- 6 months full pay for parental leave (primary caregiver)
- Financial childcare support on return to work
- Flexible working
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