Ecommerce Executive Cult Beauty

3 months ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**About Cult Beauty**

Who is Cult Beauty? Well, we're a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world We're all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That's why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you'll be encouraged to share ideas and empowered to aim for the skies. We're a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people. We're a close-knit family that recognises that our collective and community are much more valuable than the sum of their parts. We're not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what 'beauty' is and use our platform to challenge the status quo — both in our industry and society.

**About the role**:
In order to achieve maximum performance, we have a team of ecommerce experts that produce quality analytics and execute Digital Ecommerce Strategies for some of the best loved Beauty brands in the world. The eCommerce Executive - MENA role is an exciting opportunity for an ambitious individual that can bring fresh and innovative thinking to Ingenuity and play a key part in driving the account forward on its momentous journey.

Taking ownership of the end-to-end ecommerce strategy the eCommerce Executive role is responsible for hitting KPIs, monitoring marketing spend and ultimately working with the channel specialist team to create a winning 360 ecommerce strategy.

With a rapidly expanding brand portfolio, this role offers you the opportunity to showcase your broad skillset and be ultimately responsible for our Lookfantastic brand's growth and progression.

**Key Responsibilities of the role**:

- Monitoring key site metrics including AOV, Conversion Rate, COS, CAC, Bounce Rate, Traffic (new and returning) etc.
- Ensuring the websites & channels are kept up-to-date with; correct offers, correct gift offers, updated banners, new in products/brands, regularly updated category pages.
- Identifying new and innovative ways to drive traffic to the website as well as developing and improving traffic from existing channels.
- Using analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy.
- Identify & optimise online customer journeys through the website, focusing on increase conversion funnels
- Work with buying teams to understand product positioning & target audiences. Feeding back into channel teams to refine plans.
- Set & manage budgets with channel leads, continuously optimising & altering plan as data indicates
- Work in synergy with the rest of the THG team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition at the lowest cost possible.
- Deliver best in class customer experience partnering closely with brand and customer service teams to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity.
- Competitor product, pricing & marketing analysis - to ensure we are price competitive and market leaders in the industry.
- Creative management - Ensure assets are available across site & marketing channels for launches, merchandising imagery, events, marketing assets.

**Requirements**:

- Commercially astute, ambitious and driven; hungry for success and responsibility.
- Experience of managing budgets, trading calendars, sales forecasts and marketing channel traffic overviews.
- Manages their time efficiently, enjoys problem solving and finding effective yet scalable solutions
- Experience of working in a fast-paced e-commerce environment; online retailing knowledge preferable.
- Strong communication skills - has worked excep

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