Head of Digital Experience Content, Emea
2 weeks ago
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
At Adobe, we're changing the world. How? We give people the tools to bring their ideas to life and build content that makes life more fun and work more significant. We give businesses and organizations the power to truly engage their customers. Adobe is behind the elegantly designed content that streams across your laptop, TV, phone, and tablet every day.
We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in cultivating leaders throughout the organization. If you’re passionate about leading from where you sit, join us
The Opportunity
From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.
The Head of DX Content, EMEA is an exciting new role reporting to the Director Customer and Campaign Marketing at Adobe.
This role requires a high level of collaboration with teams across Adobe, and presents a huge opportunity to lead on the planning, implementation and performance measurement of a content strategy across campaigns teams.
We are looking for an analytical & creative individual, with an audience-first mindset to drive the EMEA content strategy for Digital Experience Marketing.
**What you’ll do**:
Develop and lead Adobe’s EMEA DX content strategy that supports integrated marketing alignment from brand to demand.
Partner with analyst team to define content measurement and performance model and outline Key Performance Indicators and set targets to ensure success
Orchestrate the content strategy across multiple teams and channels for programmes spanning top to bottom of the marketing funnel
Optimise content performance by regularly conducting in-depth audits and analysis
Define and implement processes to ensure high levels of visibility and collaboration across teams
Be the EMEA POC for Global content projects and priorities, building strong relationships with the Global Content Team to influence and ensure strong alignment
Own relationships and processes with external content agencies and freelancers to ensure the highest quality work and governance.
**What you need to succeed**:
Bachelor’s Degree in Marketing, Business or a related discipline required
Proven experience in a content marketing/content strategy role
Background in B2B marketing, preferably in tech
Experience in building executive-level materials, with the ability to distil complex concepts into clear, easy-to-understand presentations
Ability to undertake significant change and project management activities operating across teams and regions
Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.
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