Content Specialist

2 weeks ago


London, United Kingdom iRobot Full time

**THE POSITION**

The iRobot EU business has grown rapidly, and this geography continues to hold significant potential. With one robot, out of two purchased online, and the consumer journey starting there, an outstanding **DtC Content Specialist**is required to support the next chapter of growth. iRobot has invested significantly into people, systems, and processes of the DTC business function over the past two years.

iRobot is seeking a **DtC Content Specialist**to join our EMEA Digital Marketing Team in London. This resource will be a member of the EMEA Digital Marketing team, and report to the EMEA Digital Marketing Director. The EMEA Digital Marketingteam enable best in class consumer experience on iRobot’s owned digital properties, operating as a digital centre of excellence for our market clusters. This role delivers asset content creation across iRobot.xx and Amazon 3P marketplace, supplying relevantand meaningful content to drive online engagement and performance across Ecommerce channels.

The **DtC Content Specialist**will work alongside agencies, iRobot’s web design, development, and marketing groups to create consistent, engaging, up-to-date content to users of iRobot.xx and Amazon 3P marketplace. They will interface and liaisedirectly with various teams across the company to ensure all DTC content needs are met.

This position requires a curious and dynamic individual with the ability to flourish in a fast paced, cross functional environment. With agile sprint based solutioning, the role will foster alignment within and across teams, and the individual will needto build strong relationships with the wider EMEA departments & global teams.

**Major Roles and Responsibilities**
- Deliver asset content creation & content execution for iRobot.xx and Amazon 3P marketplace to support both global marketing & local clusters requirements, executing the local promotional schedules.- Gather requirements from stakeholders, and liaise with cross-functional content owners to establish content requirements and gather content-related assets
- Track projects and briefs developed by internal & external creative agencies
- Execute best-in-class content with a focus on the overall consumer experience
- Author, UAT and publish web content and campaigns for iRobot.xx across the full customer purchasing journey
- Brief and facilitate website translation requirements for iRobot.xx sites for EMEA
- Identify opportunities to optimise customer experience using data and insight. Regularly propose new content ideas, A/B test, functionality enhancements to improve overall CX.
- Support the wider EMEA Digital Marketing team on projects related to improving the full consumer journey
- Maintain site for issues and general Search Engine Optimisation (SEO) performance. Raising, tracking and escalating issues as required.

**Knowledge, Skills, and Abilities**
- Good experience working in digital content management environment through the end to end process from brief to publish and optimise.
- Exceptional communications skills with proven ability to influence and foster strong relationships across enterprise including IT, Marketing, Creative Teams and others
- Previous experience with Content Management Solutions (CMS) required (Sitecore, Salesforce Commerce Cloud, etc.)
- Experience with salesforce tools desirable (SFMC, SFRA) and Plentymarkets for marketplaces
- Highly organized and very strong, proven project management skills
- Multi-tasking, ability to prioritize and manage multiple projects and deadlines
- A test and learn mindset, and comfortable using data to drive decisions
- Eagerness to get involved in new projects and develop new skills
- Bachelor’s degree required

**Location**:London

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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