Marketing & Communications Officer - Content

2 weeks ago

Perth, United Kingdom Whisky Auctioneer Full time

**Role**:Marketing & Communications **Officer** **Content**

**Role Type: Full Time / Permanent**

**Salary**:£**2**6**,**5**00 - £**2**8**,**5**00** dependent upon experience**

**About Us**

Whisky Auctioneer is the global market leader and trusted authority on the buying and selling of whisky and spirits at auction. The exciting and fast-growing Auction Group launched in 2013 with Whisky Auctioneer, then Wine Auctioneer and Rum Auctioneer in 2017 and 2019 respectively, offering the same services for rare and mature fine wines and collectible rums.

The Marketing & Communications team is also responsible for the marketing of brands within the Retail portfolio which includes Royal Mile Whiskies, Drinkmonger and The Cigar Box.

Our headquarters are in Perth, Scotland with employees and offices across Edinburgh, London and the Netherlands.

Together our Group of companies and brands pride ourselves on our knowledge-centric approach and people-first culture. We are building a team to support our strategic aims of making the whisky, wine and spirits market more accessible to all whilst sharing our passion and knowledge with our global audiences.

**The Role**
- The Marketing and Communications Officer (MCO) Content will report to the Head of Content & Strategy within the Marketing and Communications team.
- The MCO will also work very closely across the Marketing and Communications team, including with Creative and Customer Experience. They will support the development and delivery of overall marketing campaigns and content plans to reach audiences, engage users and deliver on each level of the marketing funnel, working closely and collaboratively with teams across the organisation.
-

**Main Duties and Responsibilities**:
Researching, planning, writing, editing and posting content that is engaging, clear, consistent and supports individual marketing campaigns, objectives and activities across all brands.
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Deliver on required tasks, plus suggest new approaches, within the Content and Strategy workstream of the Marketing team for promotional, informational or customer experience purposes.
--

Work collaboratively with our Creative team to produce engaging creative assets that support our marketing campaigns, including video.
--
Efficiently maintain website content to ensure consistent brand voice and operational excellence, including creating, auditing and optimising content for search engine optimisation.
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Manage diverse social media accounts (LinkedIn, Facebook, Instagram), including creating and scheduling content and engaging with followers to build brand loyalty.
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Support business development, customer experience and corporate communications by delivering on content activities such as internal communications.
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Analyse and report on regular content marketing activities and projects/campaigns.
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Stay updated on best practices and conduct research to support content development, identifying new trends, competitor actions and news that would enhance our offering in these departments.
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Any other marketing or communications activities or duties that may arise.
--
Work across the organisation and department to support and deliver on workstreams, projects and tasks as required.

**Person Specification**
We are looking for a creative, committed, organised and forward-thinking marketing officer who has a particular skill set in building unique, engaging and informative content across a range of channels and for a variety of audiences.

- Excellent copywriting and research skills, attention to detail, good communication and organisation are crucial. A keen interest in the world of whisky, wine, and spirits with a desire to learn more about the industry is key. This is a busy environment, so the ability to work independently, to tight timescales and to a consistent fashion is crucial. We rely on others across the organisation, so teamwork will be paramount.
**Essential Experience**-
- Researching, planning, creating, delivering and monitoring content

Crafting engaging content and copy for a variety of audiences through different channels


- Using marketing insight, data analytics and ongoing monitoring/feedback to deliver customer-centric content campaigns

Reviewing SEO and writing website and other content to capitalise and maximise on SEO opportunities

Developing and delivering content to support the customer experience
**Desirable Experience**-
- Building and nurturing partnerships to build content

Reporting on campaigns and partnerships

Working with a team to deliver on content goals

Working with a Public Relations team (supplier or in-house)
***

**Essential Skills**-
- Excellent communication skills, both written and verbal, with great attention to detail.

Strong project organisation skills
**Desirable Skills**-
- Additional European language proficiencies
**Desirable Training and Qualifications**-
- Relevant degree, qualification or education

WSET Level 2 Qualification (or higher) and/or

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