Partner Performance Marketing Strategist

2 weeks ago

Reading, United Kingdom Hewlett Packard Full time

**Job Overview**

Performance Marketing and Retail Media are rapidly evolving and redefining the way we research, shop, buy and sell at HP. In the digital e-commerce space, it is critical that HP and our retail and commercial partners are driving innovation and best practices for HP products by optimizing digital marketing and the online shopping experience across the ‘digital shelf’. If you are passionate about driving digital marketing excellence and possess a deep understanding of performance marketing, ad tech, and strategy development, we invite you to join our team and play a crucial role in optimizing our digital advertising efforts with our valued retail partners.

**Objective**

Join the Partner Performance Marketing & Analytics team to enhance HP's ecommerce presence with key partners by developing strategies to boost qualified traffic and drive conversions on partner platforms.

**Core Responsibilities**

As a Performance Marketing Strategist in NWE, your role will be pivotal in enhancing the effectiveness of our digital marketing activities in collaboration with our top retail partners. You will be responsible for optimizing co-funded digital initiatives across paid search, display, and social media. You will have good understanding of using search engine marketing, retail media platforms, social media marketing, display advertising, programmatic, platforms such as Tik Tok, Instagram, Meta, Google, Microsoft ads, Criteo, CitrusAd.

Here are your key responsibilities:
**Campaign Consultation, Management & Optimization**:

- Oversee and consult on co-funded digital campaigns to ensure optimal performance.
- Continuously work with partners and their agencies to optimize campaigns to maximize return on investment.
- Use data-driven insights to support decision-making and improve strategies

**Tactical Strategy & Recommendations**:

- Develop and communicate cross platform tactical strategies to enhance campaign effectiveness and deliver business goals
- Offer recommendations for improvements and optimizations.
- Documentation of Best Practices & Ad Tech Trends:

- Promote and implement best practices in campaign setup and management.
- Train and guide teams in the effective implementation of these practices.
- Stay informed about the evolution of ad tech platforms, features, and emerging opportunities.
- Evaluate and suggest how new ad tech capabilities can benefit our campaigns.

**KPI Benchmarking**:

- Define and benchmark key performance indicators (KPIs) to measure success.
- Monitor KPIs and make recommendations for reaching and exceeding goals.

**Education and Experience Required**:

- Typically, 7+ years’ experience in digital media and or performance marketing
- Demonstrated experience in e-commerce and consumer retail
- extensive experience using search engine marketing, retail media platforms, social media marketing, display advertising, programmatic, platforms such as Tik Tok, Instagram, Meta, Google, Microsoft ads, Criteo, CitrusAd
- BA or BS in Marketing, Consulting, Analytics or related field; MBA preferred but not essential.

**Knowledge and Skills**:

- Exceptional communication skills (verbal and written), with the ability to present results of complex analysis compellingly to both technical and non-technical audiences at executive level
- In-depth knowledge of marketing principles, practices, tactics and tools
- Ability to operate independently and to iterate quickly on data results, with clear plan to move forward
- Strong interpersonal and project management skills; ability to collaborate with virtual teams
- Ability to interface effectively with multiple levels of management and functional disciplines
- Strong ability to influence and drive organizational change
- Proven success driving data driven recommendations and action

  • Digital Marketing Strategist

    Found in: Talent UK C2 - 2 weeks ago

    Reading, United Kingdom Blend Marketing Full time

    About BlendBlend are the #1 HubSpot website agency.We help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation.Since opening our doors in 2010, we've worked with hundreds of B2B companies and consistently observed a recurring theme: even the best marketing could be let down by an ineffective website.That's...

  • Digital Marketing Strategist

    3 weeks ago

    Reading, Berkshire, United Kingdom Blend B2B Full time

    About Blend Blend are the #1 HubSpot website agency. We help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation. Since opening our doors in 2010, we've worked with hundreds of B2B companies and consistently observed a recurring theme: even the best marketing could be let down by an ineffective...

  • HubSpot Consultant

    Found in: Talent UK C2 - 2 weeks ago

    Reading, United Kingdom Blend Marketing Full time

    About BlendBlend are the #1 HubSpot website agency.We help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation.Since opening our doors in 2010, we've worked with hundreds of B2B companies and consistently observed a recurring theme: even the best marketing could be let down by an ineffective website.That's...

  • Marketing Operations Manager

    1 week ago

    Reading, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    My Client is a mid-size tech company looking for a strong Marketing Operations Manager to join their collaborative and fast-paced marketing team. They are an established company with a strong and loyal customer portfolio. This role works closely with salesas well as other departments to ensure all technology and insights are utilised to the highest standard...

  • Marketing Communications Specialist

    1 week ago

    Reading, United Kingdom Reed Marketing & Creative Full time

    Looking for a varied Marketing and Communications role in a growing organisation?My client is a small but growing business looking for a Marketing and Communications Specialist to join their team.This is a hybrid working role with 3-4 days from homeeach week with ad-hoc travel on the other 1-2 days.Reporting directly into the CEO you will be the sole...

  • OEM Partner Marketing and Brand Manager

    Found in: Talent UK C2 - 3 days ago

    Reading, United Kingdom NVIDIA Full time

    Are you interested in joining a fast-paced team and making a difference from the very first day of work? Come join our team! At NVIDIA, we are seeking challenges no one else can tackle. Our work in AI and industrial digital twins is redefining the world’s largest industries and profoundly impacting society! We are looking for a OEM Partner Marketing...

  • Account Technology Strategist

    1 day ago

    Reading, United Kingdom Microsoft Full time

    An exciting opportunity has become available as an Account Technology Strategist (ATS) for one of the UK’s largest Global Financial Services Organizations. Our ATS’s use their technical acumen, industry knowledge and commercial understanding to enable our customers to do business in new disruptive ways through the adoption of Microsoft Cloud solutions...

  • Account Technology Strategist

    Found in: Talent UK C2 - 2 weeks ago

    Reading, United Kingdom Microsoft Full time

    Overview An exciting opportunity has become available as an Account Technology Strategist (ATS) for one of the UK’s largest Global Financial Services Organizations . Our ATS’s use their technical acumen, industry knowledge and commercial understanding to enable our customers to do business in new disruptive ways through the adoption of Microsoft...

  • Marketing Coordinator, EMEA

    Found in: Talent UK C2 - 2 weeks ago

    Reading, United Kingdom Absolute Software Full time

    Description Absolute, the leader in cyber resilience, is seeking a Marketing Coordinator to assist the marketing department with various programs and initiatives. Top candidates will possess excellent communication and time management skills and a meticulous attention to detail. This is a hybrid, full-time, permanent position reporting to the Senior...

  • Digital Marketing Expert

    3 weeks ago

    Reading, Berkshire, United Kingdom Blend B2B Full time

    About Blend Blend are the #1 HubSpot website agency. We help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation. Since opening our doors in 2010, we've worked with hundreds of B2B companies and consistently observed a recurring theme: even the best marketing could be let down by an ineffective...

  • Finance Business Partner

    Found in: Appcast UK C C2 - 2 weeks ago

    Reading, United Kingdom Eden Scott Full time

    You will support capital investment projects at various stages of delivery, these range in value from £1M - £10M and your role will be to Business Partner the budget holders. You will be focussed on performance improvement, business analysis & insight, strategic business planning, budgeting & forecasting activities. This is a forward-looking role that will...

  • Finance Business Partner

    Found in: Talent UK 2A C2 - 3 weeks ago

    Reading, United Kingdom Eden Scott Full time

    You will support capital investment projects at various stages of delivery, these range in value from £1M - £10M and your role will be to Business Partner the budget holders. You will be focussed on performance improvement, business analysis & insight, strategic business planning, budgeting & forecasting activities. This is a forward-looking role that will...

  • Finance Business Partner

    Found in: Appcast UK C2 - 2 weeks ago

    Reading, United Kingdom Eden Scott Full time

    You will support capital investment projects at various stages of delivery, these range in value from £1M - £10M and your role will be to Business Partner the budget holders. You will be focussed on performance improvement, business analysis & insight, strategic business planning, budgeting & forecasting activities. This is a forward-looking role that will...

  • Finance Business Partner

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    Reading, United Kingdom Eden Scott Full time

    You will support capital investment projects at various stages of delivery, these range in value from £1M - £10M and your role will be to Business Partner the budget holders. You will be focussed on performance improvement, business analysis & insight, strategic business planning, budgeting & forecasting activities. This is a forward-looking role that will...

  • Finance Business Partner

    Found in: Whatjobs ES C2 - 7 days ago

    Reading, United Kingdom Eden Scott Full time

    You will support capital investment projects at various stages of delivery, these range in value from £1M - £10M and your role will be to Business Partner the budget holders. You will be focussed on performance improvement, business analysis & insight, strategic business planning, budgeting & forecasting activities. This is a forward-looking role that...

  • Marketing Executive

    7 days ago

    Reading, United Kingdom Aldermore Bank PLC Full time

    **Feel like being part of** Our Group Marketing team? The Marketing Communications team is an integral part of the Aldermore Group marketing structure, responsible for attracting new customers and increasing market penetration. The team delivers a calendar of campaign and event activity to raise product and business awareness. The Marketing Executive will...

  • Digital Marketing Specialist

    2 days ago

    Reading, United Kingdom Three Full time

    Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers. - Support the Senior Digital Marketing Manager in the planning and execution of the digital marketing...

  • Head of Demand Generation

    2 days ago

    Reading, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    My client is a growing reputable B2B cloud Security business; they already have a strong track record and an exciting product with a strong proposition. They are looking for a Head of Demand Generation to make an impact in their growth journey. This rolegives you the freedom to test, measure and have a real effect on making a difference. Working alongside an...

  • Head of Digital Marketing

    1 day ago

    Reading, United Kingdom SSE Full time

    **About the Role** **Base Location**: Flexible UK & Ireland | We're proud to offer a Flexible First approach to work, and this role is no exception. We will, however need your base 'home' location to be one of our SSE offices or depots around the UK and Ireland. **Salary**: Competitive + car / allowance + performance-related bonus + a range of other...

  • Partner Manager

    Found in: Talent UK C2 - 14 hours ago

    Reading, United Kingdom M Files Full time

    M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer...