Digital Marketing Specialist

2 weeks ago


Reading, United Kingdom Three Full time

Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.
- Support the Senior Digital Marketing Manager in the planning and execution of the digital marketing campaigns (Paid social, PPC, Display and SEO) that drive customer acquisition and growth at agreed CPA targets.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs and CPAs).
- Plan, develop and execute content strategy that ultimately improves SMARTY mobile organic visibility.
- Identify trends & insights and optimise spend and performance based on the insights.
- Brainstorm new and creative growth strategies to drive incremental growth.
- Plan, execute and measure experiments and tests.
- Collaborate with internal teams to create landing pages and optimise user experience.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Influence conversion points and optimise user funnels by working closely with the Digital team.
- Collaborate with agencies and other vendor partners.



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