Digital Marketing Analyst

2 months ago

Reading, United Kingdom Rocking Zebra Full time

Digital Marketing Analyst - Home based role
- Analysis and make recommendation of performance for all digital channels
- Make recommendation and provide insight to internal senior teams
- Opportunity to work in a specialised high growth paid digital arena
- High growth organisation with scope to develop

Working with the Head of Marketing you will be constantly monitor and analyse data from a variety of sources to optimize performance and identify opportunities across PPC, Price Comparison Websites and other digital channels for a range of insurance brands.

Overview
- Monitor and improve performance of PPC campaigns across Google and Microsoft, anlysing detailed trends and sharing with growth team.
- Continue to roll out cutting edge techniques such as smart bidding and dynamic ads..
- Explore new opportunities such as campaign structures, keyword targeting, landing page strategy to improve PPC performance, ensuring a rigorous test and measure approach is used.
- Test and optimize Ad copy and creative.
- Work closely with SEO, content and social media exec to ensure optimal balance between paid and organic search visibility.
- Provide daily, weekly, monthly analysis and data as needed to support Head of Marketing and Head of Product with business decisions.
- Create reports using internal and external data sources
- Analyze daily trends to identify opportunities
- Work closely with pricing and product teams to maximize conversion and revenue
- Support as needed with other digital activity such as website content management, display, affiliates and social media advertising.
- Ensure all advertising adheres to regulatory standards and requirements, in line with company policies.

In addition, as the Digital Marketing Analyst you should be:

- Analytical and numerate with high attention to detail.
- Natural problem solver that enjoys investigating trends in data.
- Good communicator that can explain findings and reasoning.
- Able to handle and present data
- Good understanding of PPC and best practise techniques
- Understanding or awareness of insurance products and pricing
- Working knowledge of Google products such as adwords, analytics, trends, search console, tag manager
- Experience with data visualisation tools, particularly PowerBI
- Familiarity or working knowledge of data manipulation - eg SQL, Python

What’s in it for you?
- Market leading package to attract best in class
- Flexible working, home based or hybrid
- Being part of working with a highly successful business achieve greater heights in an exciting fast paced sector

Next steps

If this sounds like you, please send your CV to us today

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