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Digital Analyst
4 months ago
Digital Analyst
Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team. As a Digital analyst, you will play a key role to develop our analytics capabilities in our new Digital Analytics Centre of Excellence. You would join a growing team that will operate for our 16 markets You will be guiding our Digital and DigiTech teams to understand customer pain-points and identify the biggest opportunities. This analyst will transform digital data into meaningful reports and deep dive investigations. These actionable insights will be presented to senior stakeholders, external agencies, and will drive business decisions. Reporting to the Digital Analytics Manager, this role would be ideal for someone who worked in a retail e-commerce environment, with experience working on digital measurement and reporting tools. This person will be expected to communicate at all levels, as well as having strong analytical skills. What You’ll GetThe world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first Some of our benefits are:
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks – Discounts with some local partner business to our offices
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Track, monitor and report key digital activities, evaluate their success and identify how they are contributing to the growth (traffic, engagement, conversion, sales…).
- Collaborate with our product owners to identify major business opportunities, by analysing online user behaviours, customer journeys, and sales data.
- Play a key role in the experimentation process and UX improvements through A/B & MVT tests
- Creation and maintenance of reports and dashboards using web analytics data and data vizualisation tools, with the ambition to automate all reporting across the business, whilst monitoring the core KPIs vs. targets.
- Ensure our teams are always receiving the most relevant data and insights to inform stakeholders and support the business decision-making.
- Monitor competitors’ activities and provide updates on best cases and market trends.
- Liaise with appointed external agencies who are supporting digital analytics.
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- 3+ years experience in a similar analytics role with knowledge and experience of ecommerce, preferably in retail.
- Ability to build credible relationships with a range of internal stakeholders.
- A great communicator, who can contribute effectively as part of a team.
- Excellent planning and organisation skills, ability to multi-task, plan and prioritise workflow.
- Great knowledge of web analytics tools (Google Analytics 4, ContentSquare, Dynamic Yield…) and data vizualisation plaforms (Looker Studio, Tableau, Alteryx…)
- Excellent attention to detail and an ability to analyse and interrogate high volumes of data
