Performance Marketer

2 weeks ago

Pembroke Dock, United Kingdom Genpower Ltd Full time

**Job Title**:Performance Marketer / Paid Media Executive

**Reports To**:Head of Digital

**Salary**:Competitive, depending upon experience

Why not join our fantastic Genpower team, based in the beautiful Pembrokeshire Coast? You can help us to continue developing our huge brands, such as Hyundai Power Products and JCB Tools. We supply many products ranging from garden machinery, power tools, power equipment, bench top tools, generators and more within our broad range of JCB, Hyundai and private label products. We’ve been established since 2006 and are still a family run independent business, with turnover over £50m of last year and aspirations to get over £100m within the next three years.

Our digital department has grown to ensure consistent growth and customer conversion via our website(s), and sales marketplaces. We presently have an opportunity for a Performance Marketer to join our journey.

**The role**:
Working within the fast paced ecommerce department, the Performance Marketer will be responsible for driving growth and profitability from paid media and digital marketing activities, including Google, Bing & Paid Social Media. Utilising tactics such as paid search, display, retargeting, video, paid social media - it will be your responsibility to plan, coordinate and executive an effective marketing strategy across multiple platforms.

Day-to-day you will be compiling reports to highlight opportunities, trends and ROI from marketing campaigns whilst analysing and monitoring user behaviour, user journeys online and managing our multi channel marketing. Depending upon experience and your skills this role could encompass other tasks such as our marketplace advertising on AMS, eBay or our Affiliate programme.

Driving growth from a coherent paid digital marketing strategy is the core aim, whilst also monitoring and adjusting this strategy to ensure our stock levels keep to forecast and run rates is vital. This growth must be achieved within an agreed ROI / RoAS / COS level.

Compiling relevant, coherent reporting to communicate effectively to the senior management team also falls within this remit.

**Skills required**:

- High attention to detail.
- Curiosity and desire to develop knowledge, skills and grow our business.
- Technically proficient and able to compile reports and analyse data.
- Keep up to date with the marketplace, advertising platforms and new areas to grow our paid marketing attribution.
- Analyse our channels and paid advertising performance.
- Be able to ‘read data’.
- Knowledge of the Google suite of products, including Google Ads, Search Console, Analytics, Data Studio...etc
- Knowledge of Microsoft / Bing Ads, Console, Clarity...etc
- Knowledge of Facebook Business Manager.
- AMS and/or Marketplace advertising knowledge is beneficial.
- Be able to thrive with deadlines and work under pressure to a high standard.
- Plan effectively and execute contingency or ‘Plan Bs’ when required.
- Not essential, but knowledge of marketing theory, concepts, text ad copywriting and other marketing channels would be beneficial.

On top of the competitive basic and great location, following completion of probation we offer Perkbox, Private Healthcare and an increasing holiday allowance with service.

**To apply, please send CV and Cover Letter outlining suitability for this role. Or for an informal chat please send through your contact details.**

**Job Types**: Full-time, Permanent

Pay: £25,000.00-£30,000.00 per year

**Benefits**:

- Additional leave
- Employee discount
- On-site parking
- Private medical insurance

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Paid Media: 3 years (preferred)
- Performance Marketing: 3 years (preferred)

Work Location: In person

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