Social Media

1 week ago

Wantage, United Kingdom Collegiate AC Ltd Full time

**About Collegiate**

Collegiate AC is a leading operator of student accommodation in the UK. With nearly 10,000 beds across leading university cities and towns across the UK, we are dedicated to delivering an exceptional student experience to international, domestic, postgraduate and undergraduate students across the UK.

The key to Collegiate UK’s ongoing growth is its focus on delivering excellence and its internal team that deliver this. With recent growth Collegiate UK is looking to further strengthen is marketing team with a new marketing manager role focused on growing and developing brand and local and national marketing strategies.

**About this role**

The key duties for the role are:

- Create, monitor and help develop our social media profiles, marketing activity and engagement
- Help Develop and maintain a calendar of content, planning ahead on marketing-led and topical/seasonal social campaigns
- Create and deliver specific social campaigns from early concept through launch to measuring effectiveness in line with agreed strategy
- Actively manage consumer engagement through our social media marketing channels as a means to raise brand perceptions, create positive interactions and increase followers on each channel
- Understanding of content types and traveling to sites in order to create content pieces for multiple platforms and uses.
- Grow Collegiate’s digital community, building a deeper understanding of our audiences, their interests and motivations to gain actionable insight to strengthen the connection to the brand
- Contribute towards regular reporting on the performance of social media campaigns, reviewing results by tactic to proactively recognise and optimise audience interactions, and inform on future content briefs
- Monitor and inform upon the health and sentiment towards the brand on social platforms
- Challenge business as usual, seek out innovation, disrupt so we stand out in a competitive market
- Collaborate with key in-house team members and external partners
- Ad hoc tasks

Please note that due to the nature of the business and this specific role there are a large number of ad-hoc tasks which occur throughout the year - the JD is not exhaustive.

The nature of the role means that you may be required to work outside of your hours (move in weekends, summer etc). Travel may be required.

**Person Profile**
- A proven track record of growing and engaging the right social audiences and communities of brand advocates, and an understanding of consumers and how to translate behaviours into insights and actions.
- Previous experience in social campaigns, including research, forecasting, planning, execution and performance analysis
- A good understanding of the use of a range of social media platforms, particularly in relation to advertising / branding and customers.
- An eye for detail and the ability to work accurately.
- Strong copywriting, editing and proof-reading skills with good attention to detail.
- Excellent grasp of the English language and grammar, both written and verbal.
- Creative skills for contributing new and innovative ideas.
- Good analytical skills including familiarity with web analytics tools, social media reporting tools and social media scheduling tools (Hootsuite, eClincher etc), with the ability to recognise trends and gain insights into areas of improvement
- Online community management and customer service skills to spark positive interactions for the brand.
- An ability to effectively communicate both on and offline, including the ability to form strong relationships
- Knowledge of Facebook Meta Business Suite and Facebook Ads Manager among other social advertising platforms to build, optimise and analyse.
- An understanding of the ‘paid’ aspects of social and digital and the commercial drivers of success.

**Experience**: Social Media Marketing: 1 year (preferred)

Skills/Ability/Knowledge:

- A social media enthusiast and are fanatical about its future.
- Aware of and engaged on trends, developments and new thinking in social / digital media
- Able to work in a fast-paced environment and keep calm under pressure
- Someone who’s driven to improve things through measurement and analysis
- Passionate, energetic and eager to keep learning
- Adventurous and willing to try new approaches, open to learn from failures
- Agile, adaptable and resilient; able to switch between strategies and tactics
- A team player who thrives in a collaborative working environment

**Collegiate Standards**

It is your personal responsibility to work within Collegiate’s policies, procedures and processes at all times. For the purposes of clarity, this includes but is not limited to, items such as our employment policies, health and safety policies, equal opportunities, data protection, compliance and money laundering responsibilities.

All employees will act in accordance with appropriate professional and legislative regulations and codes of conduct

The Company expec

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