Brand and Marketing Executive

5 months ago

London, United Kingdom The Random House Group Limited Full time

Penguin Press is home to ground-breaking non-fiction imprints Allen Lane, Pelican and Particular Books, as well as the world-famous Penguin Classics library. We have an exciting opportunity for an ambitious marketer to join our award-winning team as a Brand and Marketing Executive. This is offered on a 12-month fixed term contract, covering a period of parental leave.

As part of a busy marketing team, you’ll be a key contact for the Penguin Classics brand. Working closely with the Classics Brand Director and alongside marketing stakeholders, you will be responsible for planning and delivering content across Penguin Classics’ digital channels and implementing both online and offline campaigns for new Classics publishing. You will also have the opportunity to support on marketing campaigns for a range of non-fiction books across the Press list.

From brand marketing to campaigns, you’ll bring your expertise to support our growth as a team, using your initiative to seek out ways to maximise opportunities for our books and build relationships. You’ll have strong digital marketing skills and an understanding of online audiences.

You can expect to:

- Plan online campaigns for Penguin Classics titles, identifying best performing channels and value for money.
- Develop content strategy across all Penguin Classics’ digital channels, helping to establish a tone of voice and engaging storytelling approach.
- Map out digital schedule in line with Classics publishing, brand campaigns and relevant cultural moments to ensure key titles are showcased.
- Plan, create content and schedule the release of Classics newsletters.
- Manage daily posts and interactions across all Classics channels.
- Work with Penguin digital marketing team to identify latest trends and best practices in finding new and better ways of measuring social media activity.
- Be a champion for our Classics brand activity online within both Penguin Press and the wider company.
- Support on a small number of allocated book marketing campaigns, from conception to delivery.

You’ll be in contact with editors, sales colleagues, the wider marketing and publicity teams across the Press division and work closely with the central Penguin Brand team to ensure all online content is co-ordinated. You will also nurture and manage relationships with key influencers and audiences across social media platforms relevant to Penguin Classics and be a key contact for digital retail teams to amplify and support their campaigns.

With proven marketing experience, you might be an assistant looking for your next step, or in an exec-level role seeking a new challenge. Whoever you are, a passion for Penguin Classics is essential.

As part of your covering letter, we’d like for you to answer the following question (in no more than 200 words):
**Tell us about a book, film, play or artwork you would consider to be a classic, and why you would recommend it.**

**What you can expect from us**

**Salary**: Up to £30,000 depending on how your skills and experience align with the role, plus benefits.

Our approach to hybrid working:
While our offices are places for you to connect, collaborate and celebrate with colleagues, having flexibility about where you work is just as important for doing your best work and for your wellbeing. So, we don’t have a one-size-fits-all approach when it comes to how we work across Penguin Random House UK. For this role, there are some meetings and activities that you will need to attend in person mainly at our offices in London. Outside of these moments, you can choose to work remotely.

The exact balance of office to remote working can be discussed with your future manager during the recruitment process. What we can say now is that you won’t need to go into the office five days a week (unless of course you want to)

Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:

- 27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
- Medical cover
- Life assurance
- Cycle to Work scheme
- Discounted gym membership
- Generous pension scheme
- Summer working hours (role dependent)
- Volunteering policy and charity matching
- Employee Assistance programme
- Mentoring programme
- Extended gender neutral parental leave
- Access to books and eBooks across Penguin Random House UK
- Each site has trained mental health first aiders
- We plant a tree for every new employee to our business

**Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.**

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

**Company**: The Random House Group Limited

**Country**: United Kingdom

**State/Region**: London

**City**:London

**Postal Code**: SW1

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