Brand Marketing Executive

6 months ago

London, United Kingdom Merkle UK Full time

**Company Description**
Dentsu is the network designed for what's next, helping clients predict and plan for inspiring future opportunities and create new paths to growth in the sustainable economy. Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

We're hiring for a Brand Marketing Executive as part of our growing UK&I Marketing Team to guide our ongoing evolution to deliver multi moment, customer first marketing activity to a range of audiences and markets across clients, prospects, and talent.

**About dentsu**

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to improve client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to grow.

If you're passionate about building and growing brands, possess creativity, and succeed in a collaborative environment, we would love to hear from you.
**Job Description** Purpose of the role**

As the Brand Marketing Executive you will help shape the perception of dentsu to both internal and external audiences. Collaborating across practice areas, you will develop and implement cohesive brand and messaging strategies that engage with target audiences, and contribute to the growth of the business.

You will work in the UK but provides opportunities to work with our EMEA and Global teams. You will be part of an in-house marketing team of 20, who work with our leadership in the UK and EMEA, which is an important part of the role.
**Qualifications** Main Responsibilities**
- Support the Senior Brand Marketing Manager, to build a comprehensive brand marketing strategy that aligns with dentsu's overall objectives and target audience insights
- Collaborate with colleagues across dentsu's practice areas (Media, Creative, CXM) to develop integrated brand campaigns to increase growth
- Work with our creative team to develop and test compelling visual designs, marketing materials, and brand assets
- Help maintain dentsu's brand positioning, messaging, and guidelines to ensure consistency across all channels
- Carry out competitor research and stay abreast of the latest news and trends in the industry
- Manage brand marketing campaigns, including planning, budgeting, implementation, and performance tracking
- Create and distribute engaging, brand content including; video, digital out of home, event assets
- Manage brand budget, ensuring allocation of resources and maximising return on investment
- Build and with external partners to expand dentsu's reach and effect
- Analyse results and provide insights to improve future marketing initiatives

**Essential Skills**
- Education or experience within a relevant field such as Marketing, Advertising, Communications or Business
- Present findings
- Professional demeanour and enthusiasm for business
- Demonstrated history of establishing working relationships across diverse team
- Demonstrated understanding of agency process, department functions and workflow
- Work with multiple teams
- Organised
- Curious, iterative, and collaborative

**Additional Information** What we'll give to you**:
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. The team are in the office twice a week. Whether it's the joy of working with people at the top of their game or the Dentsu social calendar, people love working here - and we hope you will too
- Flexible hybrid working with wonderful central London office location
- Career development through Dentsu University and other tools; with access to courses, textbooks, mentorship, and external training funding
- Private Medical Insurance, Company Pension, life insurance, and other corporate benefits
- A selection of other benefits includes 3 wellness days, birthday day off and 2 volunteer days.

**Diversity, Equity & Inclusion**
- As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter._

LI-ED1 #LI-Hybrid

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