Brand Marketing Executive

5 months ago

London, United Kingdom Thesqua.re Serviced Apartments Full time

We are seeking a creative, enthusiastic and driven Brand Marketing Executive to join TheSqua.re Serviced Apartment’s dynamic marketing team. As a Brand Marketing Executive, you will be responsible for developing and implementing strategies that enhance the brand image and drive consumer engagement across multiple marketing channels.

**About TheSqua.re**

Our mission at TheSqua.re is to be the world’s best loved digital corporate housing and luxury alternate accommodation company. We do this by providing the largest choice of alternate accommodations - beautifully furnished boutique style apartments in every major city on the planet, using our award winning proprietary suite of technology and our best in class customer service / account management levels. It's no wonder we have achieved the highest NPS (Net Promoter Score) levels in leading global corporate travel programs powering our firm’s 50% annual growth for several years in a row.

We have also recently launched TheSquare.AI, our new customisable booking platform designed to allow corporate clients to set up their global travel programme their own way.

From offices in New York, London and New Delhi, we look after and house assignees from more than 500 corporate clients worldwide; these corporations range from a mix of S&P 500 to soon to go public tech companies.

**About the Role**
- **Brand Strategy Development**:Collaborate with the marketing team and management to develop a brand strategy that aligns with TheSqua.re’s overall business objectives.

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- **Brand Identity and Guidelines**: Maintain and uphold TheSqua.re’s visual and verbal identity by overseeing the creation and implementation of brand guidelines.

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- **Marketing Campaigns**: Conceptualise and execute innovative and compelling marketing campaigns that effectively communicate TheSqua.re’s value proposition and resonate with the target audience.

**Media Relations**:Cultivate and maintain relationships with journalists, editors, and media outlets to secure positive media coverage for the organisation. This involves crafting press releases, pitching stories, and so on. Promote TheSqua.re’s brand and key messages across articles, blog posts, social media posts and newsletters.
- **Brand Promotion**: Promote the organisation's brand and key messages through targeted PR campaigns and initiatives.
- **Internal Communication**: Ensure effective communication within TheSqua.re, keeping employees informed about PR activities and the latest company news.
- **Industry Relations**: Build and maintain relationships with influencers, industry leaders, and supply chain partners to strengthen the organisation's position within the industry.
- **Performance Analysis**: Monitor and analyse key performance metrics related to brand awareness, customer perception, and campaign success.
- **Budget Management**: Manage the brand marketing budget efficiently, ensuring all initiatives align with allocated resources and deliver measurable ROI.
- **Cross-Functional Collaboration**: Collaborate with various teams, including product development, sales, and creative, to ensure alignment and consistency in messaging.

Qualifications:

- Bachelor's degree in Marketing, Business, or related field.
- 3 years experience in brand marketing.
- Strong understanding of brand development, consumer behaviour, and marketing trends.
- Creative thinker
- Proficiency in using various digital marketing tools and social media platforms.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and derive meaningful insights.
- Strong project management and organisational skills.

Join our passionate and innovative team at TheSqua.re, and play a pivotal role in shaping the future of our brand across a wide variety of marketing channels.

If you are a dynamic marketing professional with a passion for building compelling brands, we would love to hear from you

**Salary**: £21,931.25-£27,500.00 per year

Schedule:

- Monday to Friday

Ability to commute/relocate:

- London: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)

Work Location: Hybrid remote in London

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