Media & Audience Strategist - CRM Data Strategy

15 hours ago


Chertsey, United Kingdom Polar Recruitment Services Full time

**Media & Audience Strategist - CRM Data Strategy**

**Up to £70,000 per annum**

As the Audience Strategist, you will be spearheading media planning and audience strategies growth within one of the best known and admired brands in the world.

This will be within paid & owned channels, with a key focus on developing privacy-first, 1st & 2nd party Audience Maturity across all of European Markets.

You will act as an ambassador for data strategy & data driven marketing - owning the creation, optimisation and management of 1P, 2P & 3P data led personalisation & audience strategy across Europe.

**Skills and experience**:

- Data-driven marketing and digital media experience - specifically Programmatic Biddable Media.
- Working understanding of DMP/CDP/Google ecosystems to monetise audiences.
- Knowledge and experience with multi-channel campaign audience strategy, leveraging data and insights.
- Working knowledge of 1st, 2nd and 3rd party data, specifically with CRM & analysis, website analytics & other customer data sources.

**Salary & benefits**:

- Basic annual salary depending upon experience
- 25 days annual leave
- Up to 15% discretionary performance based bonus per annum
- Defined Contribution Pension (up to 4% employee, up to 8.5% employer)
- Permanent Health Insurance
- Private Medical Insurance
- 4x Life Assurance
- £35 per month Flexible Benefits allowance, e.g. gym, travel insurance, life assurance, health assessment, dental insurance, etc.


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