CRM Data Strategy

1 week ago


Chertsey, United Kingdom Polar Recruitment Services Full time

**Audience Strategist - CRM Data Strategy**

**Ongoing contract - wfh**

**Inside IR35**

As the Audience Strategist, you will be spearheading audience growth within one of the best known and admired brands in the world.

This will be within paid & owned channels, with a key focus on developing privacy-first, 1st & 2nd party Audience Maturity across all of European Markets - delivering significant change and growth in the coming years.

You will act as an ambassador for data strategy & data driven marketing - owning the creation, optimisation and management of 1P, 2P & 3P data led personalisation & audience strategy across Europe.

**Skills and experience**:

- Experience in data-driven marketing.
- AdTech or MarTech knowledge.
- Experience with multi-channel campaign execution and leveraging data and insights to develop key audience segmentation.
- Working knowledge of 1st, 2nd and 3rd party data, specifically with CRM & analysis, website analytics & other customer data sources.
- Advanced understanding of DMP/CDP/Google ecosystems to monetise audiences.



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