Brand Marketing Lead

4 months ago

Chertsey, United Kingdom Samsung Electronics Full time

Position Summary

This is an exciting time to join a dynamic and growing team with a clear mission to position Samsung TV AV as #1 preferred brand, we are data driven and passionate about the customer. Leading the market with creative thinking, innovation and driving engagement with global brand partners and our retailer partners.

Incredibly fast paced, working within a global and European structure.

Our team is vibrant and passionate about creating a diverse environment where individuals can thrive and drive their development and careers

Role and Responsibilities- You will play a pivotal role in driving the success of our brand by using data-driven insights, encouraging creative strategies and a customer focused approach. You will be responsible for developing and executing innovative marketing campaigns that enhance our brand awareness, drive customer engagement and ultimately increase market share.- What will be your key deliverables?- Develop and execute brand strategies: build and implement comprehensive brand strategies and tactics that align with the division’s overall goals and objectives. Utilise market research, customer insights, and competitive analysis to inform brand positioning, and messaging.- Drive data driven decision-making: Leverage data analytics tools to gather and analyse consumer behaviour, market trends and campaign performance metrics. Use these insights to optimise marketing initiatives, identify growth opportunities and make data-driven decisions that enhance brand category performance.- Monitor and analyse market trends: stay up to date with industry trends, emerging technologies and competitor activities. Find opportunities for brand differentiation and innovation, ensuring our brand remains relevant and competitive in the market.- Customer Centric approach: Develop a deep understanding of our target audience, their needs and preferences. Use this knowledge to craft compelling value propositions, personalised messaging and tailored experiences that resonate with customers and drive brand loyalty.- Inspire creative excellence: Collaborate with the creative agency to develop inspiring and impactful marketing campaigns across various channels, including digital, social, media, events, partnerships. Ensure brand consistency and integrity while pushing creative boundaries to capture the attention and loyalty of customers.- Cross functional collaboration: Collaborate with internal teams such as product management, sales,, online, social, PR, DTC, CRM, content, channel, retail, field and training to align brand strategies and ensure consistent messaging and creative across all touchpoints. Foster strong relationships and effective communication to drive cross-functional synergy and achieve shared goals.- Act as a leader among European subsidiaries, setting and sharing standard process and Industry leading campaigns, with great communication with European office and Suwon HQ teams.- Custodian of the brand: ensuring consistent brand identity, visual identity systems, and tone of voice across channels.- Responsible for driving SEUK agenda through multiple external collaborators including HQ (GBM, IMC, Online Biz) and partner retailers to deliver global campaigns locally and ensure alignment with channel and retailer plans.- Agency management: fostering strong partnerships with external agencies to support various marketing initiatives. Effective agency management improving the value of agency output, and optimising budget.

Skills and Qualifications

To be successful, you will possess the following skills and attributes:
- Driving for Results -in depth of knowledge of marketing and commercial, including campaign development, commercial proposition and media mix with strong industry experience. The role will utilise this deep understanding to create compelling marketing plans that accelerate the brand value of Samsung TV.- Building strong relationships - the brand marketing lead will be an advocate of for TV division in Samsung incl. SEUK, EHQ and HQ Suwon. They will be expected to find and utilise data to build the customer proposition for TV and work effectively with HQ and EHQ to ensure the right proposition is delivered for the business. The role will influence the highest level of marketing decision makers in HQ GBM teams and SEUK decision makers- Inspiring Others - The role will constantly challenge the status quo and be a role model for best in class innovative and creative plans, which bring the category to life through compelling storytelling.- Building the Best Teams - the brand marketing lead will create and lead a hard-working diverse team that is passionate, high energy, self-motivated and driven by results through a coaching, supportive and collaborative approach.- Creative Intelligence - the brand marketing lead will be commercially astute and have a rock solid grasp and alignment with delivering the TV division targets and goals.- Strategic problem solver with the ab

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