Marketing Executive

7 months ago

Westminster, United Kingdom Tortilla Full time

We’re looking for an energetic & ambitious marketeer, with 1 year+ relevant marketing experience to join our team.
As Marketing Executive, you will be responsible for supporting the delivery of Tortilla’s marketing initiatives and activations; across digital marketing channels, instore promotional activations and brand campaigns.
This role is within our marketing function, reporting to the Head of Marketing. You will champion the customer, as the heart of everything we do. You should be full of ideas, highly organized and a good communicator.
An awesome opportunity for the right person, perhaps early in their career, looking to develop within a fast-paced, growth brand & dynamic marketing team.
You bring the can-do attitude - we’ll bring all the burritos & tacos you can get your hands on
**Duties & Responsibilities**
- Responsible for managing updates on Tortilla’s website and business listings (e.g. Google my Business), including updating new store locations and uploading blog posts
- Support Head of Marketing to manage digital marketing agency, managing our paid marketing activations
- Collate reports on web analytics and share insights, working with digital agency to implement updates to improve SEO in google (search and maps) and on our website. Using insights to continue to optimise always-on digital marketing and support the creation of engaging on-brand content that drives awareness and conversion to sales or new loyalty sign-ups
- Support promotional activations and campaigns, which could include photoshoots, organising vouchers for giveaways, collating creative assets, coordinating print orders and creating slides to brief to the restaurant teams
- Support the marketing team to engage and respond to online customer enquiries and feedback in line with brand tone of voice and best practice
- Keep track of competitor activations and activities across restaurants and digital channels
- Champion the brand and our consumers, both internally and at external events, including helping gather insights and data to ensure brand campaigns are informed and effective amongst target audiences

**Required Skills**:

- Bachelor’s degree in marketing, business or related field
- Experience in a marketing or advertising role
- Organization skills - able to prioritize and manage to-do list to deliver initiatives on time and to brief
- Attention to detail is important
- Excellent written & verbal communication skills
- Confident to share ideas as part of marketing team ideation sessions
- Works well in a team but also able to complete tasks individually
- Agile & adaptive, excited to work in a fast-paced environment
- Proficient in Microsoft Suite (PowerPoint, Word & Excel)
- Demonstrate understanding of hospitality sector
- A love for food, particularly Mexican would be great

**Benefits**
- 25 days holiday + bank holidays
- 10% potential annual bonus (based on KPIs)
- 100% discount on food at Tortilla & Chilango
- Pension contribution
- Perkbox membership (access to wellbeing programme & thousands of discounts)

**The Brand**
Founded in October 2007 by Cali-couple Brandon & Jen Stephens, Tortilla is the UK’s largest fast-casual Mexican restaurant brand.
Tortilla breaks the rules of your typical takeaway with tasty Cali-Mexican food that's fresh, fast, filling - & doesn’t cost a bomb. Every dish is fully customisable & made to order - there are literally thousands of flavour combinations to try
We operate more than 85 locations across the UK & Middle East, including 15+ franchise-operated restaurants with SSP Group plc (in travel hubs), Compass UK & Ireland (in university campuses) & Eathos (in the UAE) & several delivery-only kitchens.
Tortilla became a publicly listed company (PLC) in 2021. In 2022, we acquired our close competitor Chilango, further strengthening our position in the market. Our ambition is to have circa 150-200 restaurants in the UK within the next 5 years & currently exploring exciting growth plans in Europe.
Headquartered in London, Tortilla employs more than 1100 people & serves more than 6 million customers every year.

Pay: £26,000.00-£30,000.00 per year

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