Paid Media Specialist

6 months ago

Southwark, United Kingdom Reading Room Full time

**Job Title**:Paid Media Specialist

**Location**: Flexible (London, UK)

**Reports to**:Chief Growth Officer

**Duration**: Permanent Contract

Reading Room are looking for a seasoned Paid Media Specialist, that will help the agency grow its impact within its existing and prospective client base.

**Overview**:
As Paid Media Specialist, you will be responsible for planning, implementing, and optimising paid media campaigns across various platforms including Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.

You will play a crucial role in driving our clients' digital marketing success through strategic campaign management and data-driven insights. You’re an integral part of our Digital Marketing team working alongside other colleagues for content, SEO and CRO (as well as wider digital execution). You’re a team player and accustomed to presenting ideas and interfacing with clients as well as contributing as part of a wider collaborative team, serving both clients and internal stakeholders as well.

**Key Responsibilities**:

- Develop and execute comprehensive paid media strategies aligned with client objectives and target audiences.
- Manage all aspects of paid media campaigns including campaign setup, budget allocation, keyword research, ad copy creation, and ongoing optimisation.
- Monitor campaign performance, analyse key metrics, and provide regular reporting to clients with actionable insights for improvement.
- Conduct A/B testing and implement best practices to maximize campaign effectiveness and ROI.
- Stay up-to-date with industry trends, algorithm changes, and new advertising features to ensure campaigns remain competitive and innovative.
- Collaborate with cross-functional teams including Developers, SEO, CRO, Project Management and Client Service to deliver integrated marketing solutions.
- Generate monthly reports for all client campaigns

**Required Skills**:

- Proficiency in managing paid media campaigns on Google Ads, Bing Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication skills with the ability to present complex ideas and performance reports in a clear and concise manner.
- Proven track record of delivering successful paid media campaigns and achieving measurable results.
- Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining high attention to detail.
- Strong problem-solving skills with a proactive and solution-oriented mindset.

**Desirable Skills**:

- Experience with Google Analytics and Google Tag Manager for campaign tracking and performance analysis.
- Familiarity with Consent Management Platforms (CMPs) and understanding of data privacy regulations (e.g., GDPR, CCPA).
- Proficiency in Looker Studio or similar data visualisation tools for advanced reporting and insights.

**Education & Experience**:

- Minimum of 4 years of experience in paid media management, with a focus on Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
- Relevant certifications (e.g., Google Ads Certification) are a plus.

**How to Apply**

**Agencies**

We are not currently working with agencies for recruitment.

**About Us**

We are Reading Room, an award-winning digital consultancy. For over 20 years, we’ve provided insight, strategy, digital solutions and communications that help businesses to deliver better digital experiences.

Our portfolio spans public sector brands such as NHS Health Education England and MHRA, to membership organisations like British Society of Haematology, Unite the Union, UK Coaching and FIGO, to charities such as Mates in Mind and Teenage Cancer Trust, to travel companies such as Aspire Executive Lounges and Riviera Travel, and commercial enterprises such as Royal Mail Marketreach and Circle Health - to name just a few.

We’re proud to be part of a wider group, Rippleffect, which includes global market research business - RONIN International and digital marketing agency Fat Media Ltd. This role, whilst supporting Reading Room marketing specifically, will work within the wider Marketing team for the Rippleffect Group, with other team members who focus on RONIN and Fat Media’s marketing.

**Company Benefits**

UK based employee benefits include:

- 25 days holiday (plus bank holidays)
- Flexible working
- Workplace nursery benefits scheme
- A healthcare plan via Westfield Health (inclusive of health and wellbeing benefits including video GP appointments, 1-2-1 counselling sessions, discounted groceries / gym membership and Cycle to work scheme)
- A Contributory Company Pension Scheme
- Annual flu jabs and free eye tests
- A range of social events throughout the year
- Unlimited access to coffee (or other drinks) in the office

**Salary**: £30,000.00-£40,000.00 per year

**Benefits**:

- Bereavement leave
- Company events
- Company pension
- Free flu jabs
- Health &

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