Marketing Officer
2 weeks ago
**Marketing Officer - Hybrid**
**Salary: £19.49 per hour**
This is a 5-month temporary opportunity to work as a Marketing Officer for a prestigious university In the role of Marketing Officer, the successful postholder will be supporting the Programmes Marketing team with the project to transition to a new set of website templates.
**Marketing Officer Responsibilities**:
- Support the testing phase of the new website components, flagging any issues as they arise
- Support the content collection and population of new website pages
- Update and maintain accuracy of existing programmes website pages
- Demonstrate SEO best practice, including supporting keyword research and optimising page content for search engines
- Evaluate and report on the effectiveness and the return on investment of programmes marketing activity in relation to the website, using tools such as Google Analytics and Hotjar
- Assist with the production of analytics reports and presentations for key stakeholders
- Undertake any other duties and responsibilities commensurate with the grade of the post
**Marketing Officer Essentials**:
- 1 - 2 years marketing experience
- A degree, or equivalent qualification
- Experience of updating and maintaining a website using a content management system (Drupal preferred)
- Experience working on website projects, and use of project management systems (e.g. JIRA)
- Experience of using website management, monitoring and analytics tools/software (such as Google Analytics and Hotjar), and assisting with the production of reports on marketing performance
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