Chief Marketing Officer

2 weeks ago

London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Job Description

Chief Marketing Officer – B2B Publishing - London

Hybrid working (c2-3 days per week in Central London office)

Permanent role - Full-Time

*You must have strong B2B publishing (subscriptions and events) experience to be considered for this role*

Amazing opportunity to join this fast-growing London based B2B Publishing brand as a CMO, taking a lead role in creating and delivering the marketing roadmap for international subscriptions and events.

Leading a small marketing team across their Subscription products and Events portfolio (c4-5 international conferences, awards and seminars), you will help drive new subscriptions and delegate/sponsorship revenues.

There will also be opportunities to travel to the events.

Required Experience:

  • Experience as a CMO or Senior Marketing Director at a successful B2B subscriptions and events business
  • Strong experience in B2B publishing, subscriptions and events
  • Strategic, entrepreneurial thinker, with strong leadership skills
  • Proven experience of building and managing multi-skilled marketing teams
  • Experience in corporate re-branding projects
  • Proven experience of delivering marketing-led results in B2B information businesses
  • Demonstrable experience growing inbound leads linked to sales targets
  • Subscription Lead Gen and Event Marketing
  • Demonstrable experience with successful marketing campaigns and digital technologies (e.g. digital advertising, social media, email marketing, SEO/SEM)
  • Expertise of CRM and Marketing Automation software (preferably Hubspot and Salesforce)

Key Responsibilities:

  • Leading and managing a marketing team of 5 across Subscription products and Events
  • Working with the CEO and Executive Management Team to develop and execute a high growth marketing strategy
  • Identifying and recruiting new skill sets to grow the team
  • Setting clear goals and expectations and evaluating team performance regularly.
  • Designing and implementing new marketing strategies that align with business strategy and targets
  • Leading marketing to support sales targets for events and digital
  • Developing the lead generation strategy for subscription new business
  • Leading the launch of our new company and product brand strategy
  • Reporting key metrics to the CEO and Board
  • Developing the events as a funnel for subscription lead generation
  • Develop top quality go-to-market materials for all products
  • Collaborating with editorial, event, sales, research and product development teams
  • Ensure effective management of CRM and marketing automation systems

This is an exciting opportunity for an energetic and forward-thinking senior marketer in the publishing, subscriptions and events sector, or somebody who is moving up from a Head of Marketing role, who wishes to push themselves to the next level.

Key words: CMO, Chief Marketing Officer, Marketing Director, B2B, publishing, media, events, subscriptions, SaaS, online, mobile, acquisitions, renewals, retentions, roadmap, development, social media, content, automation, budgets, revenue, permanent, London, UK.

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