Marketing Officer

1 month ago

London, United Kingdom Alan Turing Institute Full time

Named in honour of Alan Turing, the Institute is a place for inspiring, exciting work and we need passionate, sharp, and innovative people who want to use their skills to contribute to our mission to make great leaps in data science and AI research to change the world for the better.

Please find more information about us here

**Position**:
The Marketing Officer role is part of the Communications and Engagement Directorate, reporting into the Senior Marketing Manager. This role is positioned to drive forward marketing innovation, social media content and aid collaborative ways of working between the Events, Engagement, Communications and Marketing teams in order to meet campaign objectives.

**ROLE PURPOSE**

The Marketing Officer is responsible for delivering a dynamic content strategy across our digital platforms, in support of the Senior Marketing Manager. The role holds a key position enhancing, marketing content across our events programme, including flagship events Turing Lectures and our annual showcase AI UK as well as brand-level campaigns demonstrating the Turing’s impact, Institutional values, and research ambitions.

**DUTIES AND AREAS OF RESPONSIBILITY**
- Assist the Senior Marketing Manager shape, manage, deliver and evaluate the Institute’s social media content
- Consult the wider Turing community to shape the content strategy, ensuring it is a strategic and impactful mechanism aligned to the Turing’s vision
- Design, manage and innovate with the Institute’s events newsletter, growing the subscribers
- Be able to communicate complex data science and AI issues to a range of audiences
- Coordinate with the Senior Marketing Manager, day to day marketing activities
- Organise the creation, production and distribution of marketing materials that amplify the Turing’s impact
- Coordinate the event’s digital design and marketing timeline, optimising efficiency and collaboration with events, marketing and design
- Ensure relevant actions from the EDI action plan are embedded within activities by working closely with the EDI Officer
- Ensure GDPR compliance
- Understand and follow internal legal and financial processes i.e. contracting with third party suppliers
- Overseeing the performance of various marketing campaigns and event marketing campaigns
- Conducting market research to identify audience preferences
- Discussing and implementing promotional activities and campaigns

Please see the job description for a full breakdown of the duties, responsibilities and person specification

**Requirements**:

- Degree /qualification or equivalent experience in events management or marketing/communications
- At least two years’ coordinator-level experience in marketing (including social media management) and both in person and online events
- Previous experience in organising/supporting complex marketing campaigns
- Track record of delivering events that achieve impact and that were evaluated against their objectives
- Previous experience managing multiple projects
- Ability to create compelling marketing campaigns and translate scientific material
- Previous experience using a CRM
- Adept at quickly building productive working relationships, specifically with temporary teams and/or external suppliers and agencies
- Experience in designing and managing an events newsletter, growing the subscriptions
- Experience in creating reports from multiple data sources / platforms

**Other information**:
**APPLICATION PROCEDURE**

**CLOSING DATE FOR APPLICATIONS: Wednesday 8th February 2023 at 23:59**

**TERMS AND CONDITIONS**
- The Alan Turing Institute is based at the British Library, in the heart of London’s Knowledge Quarter._
- We are currently assessing the results of our hybrid working trial, which ran for six months. We will soon publish a long-term workplace policy: as a guide, we anticipate this will be between 2-4 days per month. Some roles may require the jobholder to spend a greater number of days in the office, but the hiring manager will be able to confirm this during the interview._

**EQUALITY, DIVERSITY AND INCLUSION

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