CRM & Loyalty Officer in Marketing

3 weeks ago


Colchester, United Kingdom St Helena Hospice Full time

Job Summary:

- **Stewardship and relationship management**: Strong communication skills are essential for connecting with stakeholders, both internal and external to encourage brand loyalty.
- **Creativity and Innovation**: An individual who can generate innovative ideas for content creation, campaign development, and event promotion while maintaining brand consistency.
- **Team player**: Demonstrates strong collaborative skills and a commitment to working effectively with colleagues across departments to achieve shared goals and objectives.

Key Priorities:
To support the Digital Marketing Manager with the implementation and monitoring of a strategic and digital plan for St Helena Hospice that will raise the organisation’s profile, potential profit and image.

Contribute to the delivery of marketing and communications across St Helena Hospice, and it’s trading subsidiaries promoting services and fundraising activities to individuals, organisations and corporate bodies in line with strategic goals.

Assist in the development and delivery of marketing and communications plans for a programme of events and other projects.

To support the management of the CRM, writing and management of e-shots.

To create CRM content in alignment with the marketing brief and the physical print and design of materials.

To be responsible for supporting the Digital Marketing Manager from a digital perspective, for using 3rd party communications for database growth.

To support the marketing and income teams to develop stewardship plans that support retention.

To ensure a ROI delivery, with increased engagement and conversion from communication activity.

To be innovative, review and analyse all external communication performance and suggest amends to ensure income and awareness growth.

To take an active role in the delivery of promotional events across the hospice to ensure excellent event delivery, including recruitment events, open days, income generating events and hospice events.

To produce innovative, high-quality content for a variety of audiences and a variety of channels.

To support the Digital Marketing Manager with SEO leads on search strategies, including producing relevant keyword research and content frameworks.

Pay: £25,000.00 per year

**Benefits**:

- Bereavement leave
- Canteen
- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

Application deadline: 12/06/2024


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