Communications Officer
17 hours ago
This is an exciting opportunity for a Communications Officer to be instrumental in the continual development of engagement and communication initiatives which will include stakeholder engagement, products, website, social media channels and publications.
**Skills and Experience**
- Previous marketing and communications experience including creating engaging content and designs.
- Experience of various software packages including WordPress, In-Design and Photoshop.
- Excellent understanding of digital engagement, SEO and use of digital analytics to drive audience engagement and effective communications.
- Excellent levels of numeracy, literacy, and IT.
- Excellent short and long copy writing skills.
- Creative and innovative approach.
- Good organisation and prioritisation skills.
- Good knowledge of English grammar and ability to write clear and accurate communication.
- Ability to communicate and liaise at all levels both internally and externally.
- Excellent written communication skills.
- Positivity and drive to see activities through to completion.
- Hands-on approach to delivery.
**Duties and responsibilities**
- Review and recommend improvements to the communications channels and digital tools used.
- Monitor effectiveness of tools and identify opportunities for continuous improvement.
- Analyse data and metrics to identify trends and behaviours in target audiences and design bespoke approaches to reach these communities.
- Develop and deliver engagement initiatives which will increase both public and sector engagement.
- Work with managers to research opportunities and requirements for products and assist in development process.
- Assist in the development of promotional collateral.
- Develop or collate content for any communications, newsletters or publications including developing new ideas for content, sourcing stories, collating material, editing, proof reading and producing the final version.
- Guide the activities of the Digital Engagement Coordinator to ensure that the website and social media platforms contribute to the organisation’s strategic aims.
- Support the Digital Engagement Coordinator in creating dynamic and varied website and digital content that promotes public and sector interaction and participation.
- Proactively develop new and engaging ways to utilise digital channels to enhance public engagement.
- Review information provided on the visits to and engagement with the website and social media platforms, identify improvements and agree new initiatives or changes.
- Manage the use of the brand and logos.
- Liaise with the Head of Public Voice and Engagement to design and produce new documentation and products or update existing documentation and products.
- Work with designers/printers, as appropriate, to agree final design and content.
- Where possible, undertake design work in-house using various software packages including WordPress, In-Design and Photoshop.
- Maintain the photos folder ensuring old images are archived and new images are sourced.
- Take a hands-on approach to development and delivery of all responsibilities
- Line management responsibilities for the Digital Engagement Coordinator.
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