Sales Representative

2 weeks ago


North West, United Kingdom Pernod Ricard Full time

Job Scope and Context
- Individual Job
- Based on the road, with travel to regional locations, regular evening work required
- Target driven, able to work independently, pressured environment

Sales and growth in market share are increased through targeted sales and marketing activities

Generate sales from existing customers
- Call plan implemented
- Deals and discounts negotiated within agreed parameters
- Customer queries and problems resolved
- Increased sales volumes negotiated within allocated sales area
- New listings and sales targets achieved as per sales plan
- Calls and sales volumes recorded on standard daily working sheets and PDA
- Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA

Implement sales and marketing strategy effectively
- Visibility agreement executed
- Additional visibility opportunities identified and implemented
- Product availability/ distribution targets implemented
- Merchandising standards are maintained
- Segmentation tool implemented (PDA)

Implement promotions
- Promotions arranged according to the promotions plan
- Promotional stock, staff and point of sale for promotions arranged
- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Develop brand equity
- Promotions reflect brand appropriate look and feel
- Consumers engaged through events and promotions
- Bar staff engaged and trained to promote the brand
- Relationships with equity accounts developed

Generate new business
- New business initiated as per targets
- Leads followed up and feedback provided to sales managers
- Business opportunities to sell product range identified
- Documentation required for the opening of new accounts collated and followed up
- New equity accounts identified

Productive relationships with internal and external stakeholders maintained

Build relationships with customers
- Increased sales volumes negotiated
- Customer queries and problems resolved effectively
- Pernod Ricard is a preferred supplier
- Business opportunities to sell product range identified

Liaise with Merchandisers
- Merchandising standards are maintained
- Ad hoc merchandising opportunities exploited

Develop collaborative relationship with the Call Centre
- Orders are captured correctly and on time
- Out of stock information available to reps
- On hold accounts information available to reps

Liaise with Regional Promotions Manager
- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline

Build collaborative relationships with bar staff and venue owners
- New trends identified
- Pernod Ricard is the preferred supplier

Knowledge, Skills and Attributes:
Functional and Technical Competencies:

- Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Behavioural Competencies:

- Effective Decision Making, Planning and Organising, Team Work, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

Qualifications and Experience:

- National Diploma level with commerce, sales and marketing preferable
- 2 years sales experience in the liquor industry or within an FMCG environment
- Valid Driver’s License

Job Posting End Date:
2023-08-31

Target Hire Date:
2023-10-01

Target End Date:
2023-10-02



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