SEO Executive

5 months ago

Peterborough, United Kingdom General and Medical Healthcare Full time

**SEO Executive
**£27,000 - £33,000 Full Time Salary**
General & Medical specialise in Health Insurance and we are now looking to bring in an effective
SEO specialist who can work as a member of the team and contribute effectively in a professional
manner across a busy office environment. You will need excellent technical and communication
skills and be able to organise your work effectively, helping to develop activities such as content
strategy, quality link building and keyword strategy in order to increase rankings on all major search
networks. You will also manage all Search Engine Marketing Campaigns with an expectation for
driving business interest in our Company and maximising return on investment. The position will
require determination and an ability to organise a schedule to promote the range of products that
we have available and support organisational goals around brand awareness, traffic growth and
customer acquisition and retention.

as part of our growing marketing team.

**Main Responsibilities of the Role**

Optimise copy and landing pages for search engine marketing.

Perform ongoing keyword discovery, expansion and optimisation.

Research and implement search engine optimisation recommendations.

Research and analyse competitor advertising links.

Develop and implement a quality link building strategy.

Execute tests, collect and analyse data, identify trends and insights in order to achieve

maximum ROI in paid search campaigns.

Track, report and analyse website analytics and PPC initiatives and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies.

Work with the development team to ensure SEO best practices are properly implemented on

newly developed code.

Work with editorial and marketing teams to drive SEO in content creation and content
programming.***

Recommend changes to website architecture, content, linking and other factors to improve SEO
positions for target keywords.***

Integration of marketing plans with brand campaigns to drive brand to demand.***

Develop an understanding of how the functions of the role interlink throughout the business
and impact on others.***

**What You Can Expect From Us
Regular Monday to Friday hours - no evenings, no shift work and no weekend work

£27,000 to £33,000 Full Time Salary

Access to Pension Scheme

Attendance Bonus

Great Annual Leave Benefit including additional family days

Free Worldwide Multi Trip Travel Cover and discounted rate for family members

Cash benefits linked to Personal Accident, Life Cover and Critical Illness

Monthly Employee Rewards Scheme

Commitment to Employee Learning and Development

Access to Wellbeing Services and Discount Scheme

Free tea, coffee and fresh fruit

Friendly working environment in Peterborough - convenient location close to the A1

Our greatest strength is our people - professional, driven yet grounded and fun to work with. If

our culture sounds like a good fit for you and you want to be part of our exciting journey then

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