Senior Digital Content Executive

3 months ago

London, United Kingdom Avanti West Coast Full time

We are Avanti West Coast and we are busy making rail the greener, cleaner, and comfier way to go. A joint venture between First Group and Trenitalia, we are going all out to transform train travel on the West Coast Main Line and we are looking forward to whooshing more people to their destinations in industry-leading comfort.

Every one of our colleagues are encouraged to make a difference today to look after tomorrow. We¿re passionate about people sharing their spark and get a buzz seeing our teams take pride. With employees based right across the country, we love to win together and drive a culture which stands for progress
- ready to raise the bar at every opportunity.

**We have an exciting opportunity to join our team as a Senior Digital Content Executive.**

In this role, you will be responsible for the production and publication of content in our Content Management System, Optimisation & Personalisation Platforms. You will report to the Digital Optimisation Manager to deliver all customer facing content with brand, UX and UI consistency.

**Key accountabilities for this role include**:
- Implement a comprehensive website content strategy and associated governance that supports the company¿s purpose, strategy, and brand voice.- Manage the creation, publishing and updating of website content to ensure accuracy, relevance and optimal user experience.- Work with our SEO agency to optimise content for keyword ranking and to improve website speed.- Collaborate with cross-functional teams to ensure a seamless process of updating website content.- Briefing AB tests to our UX/UI designer and to the personalisation agency.- Working with our accessibility partner to maintain AA accessibility standards.- Measure and analyse website traffic and engagement and make data-driven recommendations for optimisation.- Website personalisation
- working with UX agency and personalisation agency to include personalisation improvements to the content roadmap and deliver against these.

**You will be able to demonstrate**:
- Working knowledge of SEO, in conjunction with content creation and keyword targeting.- Extensive experience working in content management systems (CMS).- Proficiency in Microsoft Office programmes (mainly PowerPoint and Excel).- Working knowledge of data analytics tools such as Google Analytics, or Adobe Analytics.- Excellent written and verbal communication skills.

**Benefits include**:
- Final salary pension- Free travel on Avanti West Coast for you/spouse/partner/dependents- Privilege Travel card (75% off other train operators fares for leisure travel)- 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)- 10 free journeys on other First Group Train Operators

At Avanti West Coast, we value the differences that make each of us outstanding Avanti West Coast recognises the benefits of building a diverse workforce and employing people from diverse backgrounds, which includes their race, religion, age, gender, gender identity, disability and sexual orientation.

Everyone who joins Avanti West Coast becomes part of our close-knit team. We're committed to ensuring that Avanti West Coast is inclusive, a place where people are encouraged to be themselves, and not an edited version to fit in. A place where differences are encouraged, recognised, accepted and put to good use

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