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Digital Content Strategist
2 months ago
About the Role:
The Digital Recruitment Company is seeking a highly skilled Digital Content Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive social media content strategy that aligns with our company's goals and objectives.
Key Responsibilities:
- Content Ideation and Development: Generate and pitch innovative content ideas tailored to each social media platform, with a focus on formats that drive engagement for TikTok, Instagram, LinkedIn, YouTube, and Facebook.
- Content Production and Execution: Create and lead the development of innovative, social-first content. Collaborate with videographers, graphic designers, and other creatives while also independently producing visually appealing and engaging social media assets.
- Collaboration and Cross-functional Coordination: Partner with product marketing, sales, and customer experience teams to integrate social media content into broader marketing campaigns.
- Content Calendar Development and Management: Support the development and management of the platforms content calendar that aligns with key marketing moments, product launches, and industry events.
- Performance Analysis and Optimization: Utilize analytics tools to measure content performance, engagement rates, and audience growth across platforms.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field, with 3-5 years of experience in social media content creation and strategy.
- Proven track record of creating engaging content across various social media platforms, with a strong understanding of platform-specific trends and best practices.
- Exceptional content production skills, with a keen eye for visual design and brand consistency.
- Strong collaborative skills, with experience working with creative teams, agencies, and cross-functional departments.
- Excellent project management abilities, with the capacity to handle multiple content streams and deadlines simultaneously.