Solutions Consultant- Adobe Analytics

3 weeks ago

North London, United Kingdom Betway Group Full time

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique

JOB TITLE: Adobe Analytics - Implementation Lead

REPORTING TO: Martech Enterprise Architect

FUNCTION: Martech (Marketing Technology)

DEPARTMENT: Analytics & Data

THE FUNCTION

You will be a part of a world class Analytics & Data department working in the Martech team. This is a very exciting time to join the business as there is a renewed spotlight on Adobe Analytics and how this platform will support our business goals for growth and acquisition. There is a new tracking system being implemented which will fundamentally change the way we collect data for customer journeys. We require someone with a background in implementation to drive, advise and deliver the rollout of Adobe Analytics and consume this new tracking so data and analytics can be used to make better marketing decisions.
- Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all our customers enjoy our products in a safe and responsible gambling environment._

THE ROLE

This is a hand-on role. Your primary accountability will be for the integrity of data for all onsite customer interactions, ensuring data from our new internal tracking system is collected, accurate and fit for reporting.

This is a high visibility role, which will require a seasoned Implementation Lead to come in and understand scope of work to date and re-correct course if needed. We are looking for someone who can confidently lead the ownership of Adobe Analytics, scope priorities, quick wins, and a roadmap to set stakeholder expectations. Being able to share and reference your experiences with other clients so we can learn from other implementations is a bonus.

This role will be supported by an Analyst responsible for creating Workspaces, data dictionaries and perform analysis and insight to accelerate the use of Adobe Analytics in the business and on-board end users with training.

YOUR RESPONSIBILITIES
- Understand our internal tracking system and define how this would be integrated into Adobe Analytics
- Understand the vision and short, medium, long-term vision for Adobe Analytics
- Lead the mapping, organization, and maintenance of data governance in Adobe Analytics, including documentation of all architecture, configurations, enhancements, testing and troubleshooting on the platform
- Communicate and partner with upstream and downstream teams regarding the execution of data maintenance and tagging
- Update and deliver all processes in Analytics (Variable Implementations, Report Suite Configurations, Metrics, Dimensions, Segments, Attribution Modelling etc.) and provide detail tagging instructions for various teams
- Debug, troubleshoot, and fix configuration and integration issues
- Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
- Oversee and provide input into data analysis, reporting and dashboard creation alongside an Analyst
- This job description and responsibilities is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties to achieve business objectives._

ESSENTIAL QUALIFICATIONS/ SKILLS
- 5+ years of hands-on experience leading or working on Adobe Analytics projects
- Knowledge of Google Analytics 360, with a focus on implementation
- Knowledge of how an enterprise Tag Management solution works (ideally Ensighten) to map data points in the data layer to Adobe Analytics variables
- Experience implementing server-side analytics tracking - this is a must
- Experience working with data layers and clickstream data for the collection of web data
- A solid understanding and experience in using Javascript, HTML, API (SOAP & REST), RegEx, jQuery and JSON
- An understanding of Adobe Data Insertion API
- Proven ability to build strong relationships with stakeholders and be able to simplify technical information to non-technical stakeholders
- A high attention to detail and a methodical approach to developing and testing
- Comfortable working in a fast-paced commercial environment managing multiple projects and stakeholder demands
- Excellent communication and presentation skills

BEHAVIOURAL COMPETENCIES

Behavioural competencies listed below also form part of the essential criteria:

- Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience,

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