Head of Social Media

7 months ago

Runcorn, United Kingdom Protein Works Full time

**Head of Social and Community**
- The Global Head of Social and Community will be the strategic lead across all global Influencer and Social workstreams.
- Critical to the role is having a very strong strategic planning skillset, with proven experience of creating data-led social content and Influencer Marketing strategies for a Global brand.
- Be a thought leader with creative, brand and marketing teams, providing guidance that will enable the category markets to succeed when deploying the plans on this channel.
- Creation of key influencer marketing resources, for example, playbooks and toolkits.
- This talent will also be focused on piloting new influencer marketing and social content innovations and thinking, implementing programs closely with the key markets, creating repeatable models and driving scale.

**Who we need**:

- A specialist in influencer marketing and social content (4 years of experience either at a Global agency and/or in-house),
- A strategist and a thought leader that leverages their thinking skills to develop strong strategies and POVs on Influencer Marketing and social and anticipate where these disciplines will go.
- A “doer” who wants to get stuck in to deliver tangible business results and pioneer new marketing power models.
- A collaborator who thrives on working together with different teams and marketing specialities to execute best-in-class social and influencer marketing strategies and plans with excellence and clarity.
- With a strong business mindset focusing on what is needed to drive impact and business results for the brand.
- And a passion for purpose, to help our brands deploy a strong purpose that will resonate within the social landscape.

**Responsibilities include**:

- Design & implement data-led Influencer Marketing strategies - full year as well as brand & project-based and help define the role IM will play in the marketing efforts of our brand
- Partner with the Digital Marketing Director to lead the engagement model transformation to fit with updated social ecosystem & its implementation across top markets
- Drive Influencer marketing plans in partnership with brand teams, the Business Units and the local markets.
- Pilot the Influencer Marketing new thinking with the key markets, implement the influencer programs closely with them and drive scale.
- Develop a clear methodology to measure (key performance and brand metrics, KPIs etc) all social influencer campaigns and/or pilots to enable a repeatable and consistent model across the business group.
- Analyse the end of each campaign and pilot to understand the performance, coming back to the campaign objectives and business goals, and identifying successes and areas for improvement.
- Work with the paid media team to deliver paid boosting at scale across the business group ensuring we have the right processes in place for all campaigns.
- Provide strategic counsel when it comes to all Influencer marketing and social content related activity.
- Be responsible for training and up-skilling extended influencer marketing team brand teams and create key brand Influencer marketing playbooks and other related training and/or guidance resources.
- Manage the influencer network of agencies with procurement that will work with to design Influencer marketing and social media plans and support markets in identifying their local network of agencies.
- Brief and work with agencies as needed to execute - with clarity on the R&R between in
- house team and agencies.
- Identify local best practices and turn them into repeatable models.

**Key Skills**
- Strategic thinking and planning.
- Excellent Senior Stakeholder management with proven experience within a large organisation or large agency.
- Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and community management tools, (e.g., Brand Watch, Traackr etc)
- Social Influence & channel management & in-depth knowledge of the Influencer marketing and social media landscape, knowing how to build, maintain, and evaluate influencer and social content across all social channels including the new emerging channels.
- Excellent presentation skills
- Clear understanding of the requirements and demands of an international role.
- Understands the dynamics of building influencer communities, paid & earned, and managing relationship-based models across both.
- Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.
- Paid social knowledge is critical.
- Good influencing skills and strong proven networking abilities.
- Team player. Keeps a balance between personal accountability and delivery through teamwork.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- On-site parking
-

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