Paid Social Creative Executive

7 months ago

Runcorn, United Kingdom Protein Works Full time

**The Role**

**Performance Creative Executive**

As a Performance Creative executive, you will be responsible for the paid social media strategy, driving brand awareness, engagement, and catching viral content. You will be leading and contributing to projects that will support our fast-growing online business and assist in the digital storytelling. This includes media activation, reporting and analysis, campaign support and overall customer experience. This role will help manage growth and retention across Meta, TikTok, Pinterest, YouTube. This position involves close collaboration with wider teams to continually enhance the overall growth and marketing strategy with a focus on driving awareness, brand storytelling, and serving as a crucial revenue driver.

From strategic planning through to continued analysis of campaign performance and iteration, you will look to increase awareness, grow sales, and maximise ROI.

As a Senior Performance Creative Executive you will assist in all elements of the paid marketing function, this includes but is not limited to;

**Responsibilities**:
**Media Activation**
- Paid social marketing strategy including revenue targets, new customer acquisition and budget management
- Strategise, design and develop online marketing campaigns to maximise efficiency, revenue and awareness (across UK and Intl markets)
- Activation and execution on Meta, TikTok, Pinterest, YouTube
- Perform ongoing creative, audience and budget optimisations
- A/B test, collect and analyse data, identify trends and insights in order to achieve maximum ROI across paid social campaigns
- Develop and grow relationships with key platform representatives
- Support in developing media strategy and building media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)

**Asset Development**
- Constantly research digital marketing landscape for ideas and inspiration
- Identify new opportunities, explore new placements and platforms
- Work closely with the Marketing and Creative team to request and evolve brand and product assets
- Modify, develop, concept, edit video/static content to be used for paid social media needs
- Stay up-to-date on social trends (e.g. styles, memes, audios, formats, consumer interests, emerging platforms), constantly integrating into the strategy

**Reporting and Analysis**
- Analysis of paid performance and reporting. Understanding of paid media KPIs, including CAC, CPC, CPA, CPM, etc. and driving new client acquisition and leveraging data trends
- Support daily and ad-hoc weekly sales reporting
- Interpret reports and provide guidance on how to improve sales and customer engagement
- Recognise the impact of paid social across other channels eg. reporting of Social/SEO/Affiliate/Organic to identify true incremental & positive ROI opportunities

**Requirements**:

- At least 2 years of marketing experience
- Well-versed in performance marketing, conversion, and online customer acquisition
- Experience with activation and execution on Meta as a minimum
- Strong written and verbal communication skills with an aptitude for influencing and storytelling
- Positive attitude
- Ability to work with a team

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- On-site parking
- Private medical insurance
- Store discount

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

**Education**:

- Bachelor's (required)

**Experience**:

- Paid Social Marketing: 1 year (required)

Work Location: In person

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