Digital Content Manager

2 months ago

Runcorn, United Kingdom Fresenius Kabi UK Full time

Digital Content Manager

12 month contract (maternity cover)

Hybrid - Ideally 2 days per week onsite at our UKI Head Office in Runcorn, Cheshire


The Company

Fresenius Kabi is a global healthcare company that specialises in lifesaving medicines and technologies for infusion, transfusion and clinical nutrition. Our products and services are used to help care for critically and chronically ill patients.

Our product portfolio includes a comprehensive range of IV generic drugs, infusion therapies , clinical nutrition products and Biosimilars as well as the medical devices for administering these products.

We are proud to be part of the Fresenius Group with more than 190,000 employees worldwide. Every day our 1,000 + employees across the UK & Ireland use dedication, expertise and passion to help advance healthcare opportunities and make a difference in peoples lives .


The role

We are looking for a creative and passionate Digital Content Manager to join our Digital Marketing team to assist in managing and growing our social media presence and digital assets across various platforms.

The ideal candidate will be passionate about creating engaging digital user experiences, have a creative eye for finer details, and have a strong understanding of social media platforms and analytics.

If you are excited about using and developing your digital marketing skills to positively impact healthcare and patient outcomes, this role is for you.


Key Responsibilities

  • Develop, write and create compelling, compliant and audience-targeted content aligned with the company’s messaging
  • Collaborate with the marketing teams to develop and implement a yearly social media content calendar
  • Work closely with the marketing teams to align social media efforts to support campaigns and product launches
  • Monitor the social channels for engagement, comments and messages
  • Work across several content management systems to create, maintain and improve websites to engage various audiences
  • Assist in developing and implementing digital strategies that align with Fresenius Kabi and Calea’s business goals and increase follower growth, brand awareness and engagement
  • Support the development and implementation of the Digital Marketing Plan
  • Track, analyse and report on key performance metrics across platforms to measure the success of campaigns, optimise performance and provide actionable insights
  • Work alongside agencies who provide additional support


What we are looking for:

  • Strong knowledge of social media platforms and tools (e.g. Hootsuite, Facelift or Sprout Social)
  • Experience with working with content management systems (e.g. Adobe Experience Manager and Drupal)
  • Excellent written and verbal communication skills, with the ability to tailor content to diverse audiences
  • Content creative skills and familiarity with tools like Canva, Photoshop, or similar
  • Ability to work within a regulatory industry and ensure compliance with regulatory guidelines (training will be provided)
  • Ability to work independently and as part of a team player who will collaborate with internal and external stakeholders


Qualifications

  • Bachelor’s degree in Marketing, Communications or related field
  • 2 – 3 years of experience in social media management, or website management and content creation



We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

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