Digital Marketing Specialist

7 months ago

Runcorn, United Kingdom ConvaTec Full time

At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as an Digital Marketing Specialist and you’ll do the same.

**About the role**:
**Your Key Duties and Responsibilities**:

- Support the development of an annual digital marketing strategy for UKI Continence Business Unit.
- Identify conversion tools and online opportunities to generate leads and maximize brand presence and awareness.
- Design and deliver a regular report to communicate digital performance to key business stakeholders.
- Maximize user experience through content development and management across two websites (Convatec and Amcare).
- Where appropriate, partner and manage a vendor agency to drive maximum results through SEM and social media providing a clear strategy and recommendations on digital media spend.
- Regularly support and engage with Inside Sales Team to ensure all digitally generated leads are of good quality, provide continuous feedback loop.
- Create and maintain a digital calendar of activity and content, ensuring total integration with me+ programme, product launches and campaigns, demand generation and event marketing.
- Engage with Field Sales Team to ensure effective healthcare professional engagement, particularly around key events.
- Liaise with Global product team to ensure product messaging and campaigns are maximised online.
- Serve as initial point of contact for all digital activities; responsible for the roll-out of website launches and accompanying activities aligned to global strategy
- Maintain uploading of digital assets on internal SharePoint platform; inform and educate team on usage.

**About You**:

- Experience leading digital projects with multiple stakeholders from concept to implementation.
- Strong understanding of the digital ecosystem and digital products.
- Implementing campaigns using Google Ads, Meta and other key digital channels and utilizing GA4 and Google Tag Manager for analysis.
- Proficiency in website management and maintenance.
- Experience of managing external agencies and holding them to account.
- Minimum three years’ experience in a digital marketing environment, ideally with agency experience.
- Highly motivated, energetic individual with a positive disposition.
- Strategic thinker with passion for the customer and the ability to think creatively and analytically.
- Persuasive communicator that understands how to effectively balance various points of view, influence others, and find common ground that drives meaningful results.
- Excellent project management and communication skills.
- Ability to multi-task and prioritise workload.
- Familiarity with website content management systems, eMarketing and CRM systems.

Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that’ll **move** you.

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**Beware of scams online or from individuals claiming to represent Convatec**

**Equal opportunities**

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

**Notice to Agency and Search Firm Representatives**

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