Marketing Executive

2 weeks ago

Tamworth, United Kingdom Headlam Group Plc Full time

**Advert**:
Brands Business Unit, part of Headlam Group, is responsible for 10 floor covering brands targeting consumers, retailers, contractors, interior designers and architects.

As part of a friendly marketing team, you will be responsible for planning, executing and measuring the effectiveness of marketing projects, campaigns and product launches. You will be comfortable with day-to-day marketing activities, whilst thriving with tight deadlines and changing needs.
- Plan, execute and measure the effectiveness of marketing activity and campaigns across the full marketing mix; using learnings to inform future activity.
- Be able to develop marketing collateral across a variety of channels and mediums, including - printed publications, website, video, press releases, newsletters and organic and paid social media.
- Have knowledge of the different social media platforms and the ability create content and post updates and respond to comments and messages in the tone of the brand.
- Have an understanding of different methods of Point of Sale and how to analyse impact.
- Have the ability analyse, monitor and report on digital marketing data and use it to understand the effectiveness of campaigns and customer behaviour using Google Analytics and Google Data Studio.
- Write and edit website copy, press releases, brochures, adverts, POS material and content for social channels (organic and paid).
- Conduct and document market research on the latest trends in changing consumer tastes.
- Analyse, assess and evaluate competitors’ products and their marketing strategies.
- Plan and organise events - from stand design and organisation to measuring effectiveness.
- Have the ability to communicate well with clients, customers, external agencies and internal stakeholders.
- Ensure product information and photography is correct, managed and kept up to date and in line with guidelines.
- Work well yet accurately under pressure to tight deadlines.
- Be a team player with strong communication skills and excellent attention to detail
- Possess strong project management and organisational skills, liaising confidently with the marketing team and the wider Tamworth team.

**Requirements**:
**Qualifications/Skills required for the Marketing Executive position**:

- Degree educated, or equivalent, in marketing or be studying towards your CIM or have proved experience in a marketing role.
- Good understanding of market research techniques and data analysis
- Familiarity with social media channels for both organic and paid social
- Good working knowledge of Microsoft Office software (Word, PowerPoint and Excel)
- Excellent communication and stakeholder management skills
- Attention to detail and ability to work to deadlines and manage expectations.
- Project management and organisational skills
- A full UK driving licence

Desirable
- an understanding of the interiors and home furnishings market.
- an interest in interiors and / or têxtiles brands.

**Benefits**:

- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Life insurance
- On-site parking
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Tamworth: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: In person

Reference ID: Marketing Executive

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