Regional Account Executive
7 months ago
**Company Description**:
**Red Bull UK are recruiting for a Regional Account Executive Grocery to be based across the North West, UK.**
Reporting to the Grocery Sales Manager, you will be responsible for driving availability & secondary placements of Red Bull, building and developing customer relationships, executing instore sales drivers and acting as an expert in the Soft Drinks category. You will also be responsible for working with all internal and external stakeholders to bring our sales and marketing plans to life. This is a field-based role with key account responsibilities. If you are motivated by hitting targets, working within a collaborative team, relationship building and the freedom to work a role that allows you to take ownership of your region, then this is the job for you. The region spans from South Yorkshire, Lancashire and Manchester with key cities including Manchester, Liverpool, Preston and Lancaster. Please note that you’ll need to live within, or be willing to relocate to, this territory and you’ll need a UK manual driving licence to be eligible.
**BUSINESS DEVELOPMENT**
Key Account responsibility for approx. 20 Regional Grocery Groups with influence over 500 Stores (Regional Groups include Tesco, Asda, Sainsbury’s & Morrisons).
Prioritise and manage coverage of your key groups and stores to maximise biggest growth opportunities within your territory.
Meet with Regional Area Managers to ensure compliance of National Head Office Agreements and agree discretionary long
- and short-term sales drivers.
Agree Quarterly Joint Business Plans aligned to our National Brand Campaigns.
Establish effective joint working relationships with key stakeholders such as National Account Managers, Category Managers, Supply Team & our 3rd party Field Sales agency.
Work closely with our field sales agency sales representatives to align on store level availability/merchandising/visibility priorities to support your Regional Agreements.
Plan, forecast, track, and review sales performance & availability for all groups & stores.
Ensure all customer contacts & stores in your territory are visited as frequently as required - you will be expected to spend 50% of your time each week in store scoping opportunities, building a contact matrix and meeting with Regional Area Managers.
**LONG TERM SALES DRIVERS**
Maintain and increase availability of Red Bull at both Front-of-Store (Chilled) and Back of Store (Ambient).
Ensure Red Bull has its fair share of space in both the Soft Drinks and overall S&E category in store at both Front-of-Store (Chilled) and Back of Store (Ambient)
Agree additional chilled placements of the Red Bull product in store, through either store owned or Red Bull fridges
Agree additional ambient placements in store, through either store owned or Red Bull displays
Ensure effective roll out of New Product Development (NPD) in line with National Agreements
Increase in store presence through visibility and awareness of the product through merchandising our product on shelf, in fridges and around the store
Bring to life marketing initiatives with in-store execution and relevant Point of Sale (POS)
**SHORT TERM SALES DRIVERS**
Drive compliance of agreed National Head Office Joint Business Plans whilst also identifying local promotional opportunities.
Agree relevant Point of Sale (POS) and bespoke activations reflecting relevant brand campaigns such as New Product Launches and Consumer Activations.
Ensure our Grocery customers do not have ‘out of stocks’ on any Red Bull lines and if they do, work with your groups and stores to rectify it as soon as possible.
**Qualifications**:
Proven sales/negotiation skills
Clear understanding of Grocery channel and key customers
Track record in achieving targets
Communication, negotiation, and objection handling skills
The ability to utilise and understand category and financial insights
Strong relationship-builder
Strong organisational and time management skills
Intermediate skills across Microsoft Excel, Word and PowerPoint
Strong presentation and communication skills
Comfortable working autonomously and being out in the field
**Additional Information**:
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
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