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Paid Media Specialist

1 month ago

Newbury, United Kingdom Calibre Candidates Full time

Overview
Responsibilities include:

- Developing and delivering paid media campaigns across programmatic platforms including Google Ads and Facebook Ads
- Completing audience research and creating targeting strategies to reach relevant audiences
- Managing paid media campaign budgets, monitoring performance and adjusting budget as required
- Developing and optimising ad creative, including headlines, ad copy and imagery
- Improving campaign performance and driving results by completing A/B testing
- Monitoring campaign performance, producing regular reporting and analysis for clients and internal teams
- Keeping up to date with paid media trends and technologies, providing strategic guidance to clients and internal teams
- Working closely with internal departments, including Account Management, Creative and Development teams, developing and delivering effective marketing campaigns for clients
**Requirements**:

- Strong Paid Media experience, ideally gained within an Agency environment
- Confident user of Google Ads, Facebook Ads and programmatic platforms
- Effective communicator with strong analytical skills
- A/B testing experience, keen to experiment with strategies and tactics to drive performance
- Passion for Paid Media/Digital Marketing
- Any experience of tech sector would be advantageous
?If you think you're suitable for this role, then please click 'APPLY' now???
?Recruitment Note??

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